Facebook’s advertising tool is an accessible platform used by many entrepreneurs in e-commerce and marketers, especially those who are just starting out and do not have much experience in advertising or a large advertising budget. Anyone can boost their small business on Facebook through ads, as long as they are willing to learn the basics.
Why is Facebook a Popular Advertising Platform?
Facebook’s popularity has led to increased competition, higher costs, and declining returns on ads. Despite the decreasing trust in Facebook ads, there are ways to take advantage of this social media advertising strategy.
How to Advertise on Facebook in 6 Steps
Step 1: Set Up Your Main Business Account
Step 2: Install the Main Pixel
Step 3: Create a Facebook Audience
Step 4: Create a Facebook Ad Campaign
Step 5: Choose Creative and Timing
Step 6: Optimize Your Facebook Campaigns
Step 1: Set Up Your Main Business Account
Many people abandon advertising on Facebook because they set up their accounts incorrectly or feel overwhelmed by the multiple advertising options Facebook offers. So, to start correctly, you should ensure that your main business account is set up properly.
Step 2: Install the Main Pixel
Not understanding whether your Facebook ads are actually working is one of the biggest frustrations for new advertisers. You can boost a post or set up an ad campaign in Ads Manager, but without installing the main pixel, you won’t know if the ad has led to any sales on your website.
Step 3: Create a Facebook Audience
Targeting the right person with your Facebook ads is key to successful advertising on Facebook. With billions of global users, finding the people most likely to be interested in your brand or product requires using Facebook’s audience feature.
Step 4: Create a Facebook Ad Campaign
To start creating your first campaign, navigate to the ads section in your main business account on Facebook and click the “Create Ad” button. From there, you will be prompted to select a goal.
Step 5: Choose Creative and Timing
The next step in creating a Facebook ad is to choose the creative – the ad itself. Advertising on Facebook is different from traditional advertising and has its own set of best practices for Facebook ads that yield effective results.
Step 6: Optimize Your Facebook Campaigns
Setting up a campaign on Facebook is an important step, but learning how to monitor and optimize ad performance over time is essential if you want to succeed on the platform. You should typically check your Facebook ads at least once a day (and much more when increasing spend).
Creating a Funnel
Continuous targeting and retargeting are two important audiences to target, but they work best when combined to create a “funnel.” Funnel strategy relies on a simple fact: the vast majority of people you are marketing to are not ready to buy in that moment. Funnel-based marketing strategy focuses on tailoring your ads based on your audience’s intent to purchase and their familiarity with your brand and products.
Types of Facebook Ads
Your success in advertising on Facebook depends on your goal and the type of ad you use. However, many beginners face challenges in producing effective, high-performing ads due to the variety of different types available.
Facebook Advertising Costs
According to data collected by WebFx, Facebook advertising costs typically range from $0.94 per click (CPC) to $12.07 per 1000 impressions. You can expect to pay $1.07 per like and $5.47 per app download for campaigns aimed at increasing likes or app downloads.
Tips
To Run Facebook Ads
Here are some tips and recommendations that can help you create ads that yield effective results, reach potential customers, and achieve better outcomes from your Facebook advertising strategy.
Facebook Strategy Ideas
Whether this is your first or fifth Facebook ad campaign, you can use the following ideas to gain more leads and increase sales from your efforts.
Why Start Advertising on Facebook?
With many options available, it can be challenging to determine where to spend your marketing budget. What makes Facebook particularly appealing to both new and experienced business owners boils down to three key things: its ability to drive traffic from an active and engaged user base, targeting customers based on demographics, interests, and behaviors, and generating brand awareness.
Get Started with Facebook Ads to Grow Your Business
The Facebook advertising platform is designed to be user-friendly for those who lack much experience in digital marketing, making it more appealing to entrepreneurs who do not want to pay an agency to run their ads.
If you invest in learning the basics of advertising on Facebook, set up your account correctly, and launch a campaign, Facebook ads can continue to enhance your business as it grows.
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