What is Shopify Flow?
Shopify Flow is a program aimed at helping merchants automate repetitive tasks and gain more from existing applications through connections that were not previously possible – without the need for programming knowledge.
What are Shopify Flow Connectors?
Shopify Flow connectors allow you to use specific applications to create triggers based on information from the app, or to create an action that uses an app. When using a trigger, the app sends data to Flow. When using an action, Flow sends information to the app.
Examples of Shopify Flow for Immediate Use
1. Track and Reward Your Best Customers
You can easily implement loyalty and retention initiatives by segmenting customers with customer tags based on their lifetime spending. In the same workflow, you can notify the customer service team when customers cross spending thresholds so your team can add loyalty points to their accounts.
2. Review High-Risk Orders Before Capturing Payment
Dealing with high-risk orders can be frustrating. They often require some manual classification and verification of orders, contacting facilities, and handling product costs and refund fees. Shelfies, a custom clothing company, faced exactly this issue.
3. Hide and Republish Products Based on Inventory Level
Stockouts happen. Most visitors are perfectly fine with it. The problem arises when the merchant doesn’t communicate that the product is out of stock.
4. Track Pre-Order Purchases and Launch Marketing Campaigns
Pre-orders have not been as effective for brands as they are today. Merchants around the world leverage these orders to build excitement for upcoming product releases and to gain a better estimate of overall demand.
5. Automate Your Product Review Process
The latest online review statistics indicate that half of shoppers say they trust online reviews as much as personal recommendations.
6. Cancel Orders from Known Bad Actors
It’s not just shoppers who are driven by the deal – flash sales events also attract bad bots and scammers. Flow is ready to help you deal with them, with built-in bot protection in Shopify Flow.
7. Automate Inventory Management and Reordering for Low-Stock Items
Inventory management can be complicated. With all your other critical business activities, you can’t leave it to a purely manual process.
8. Gain Insights into Your Returns
Returns are a terrible waste. It’s not just a lost sale – it’s a pain that can inspire you to improve your store to win back the customer and avoid making the same mistake with future customers.
9. Notify Customer Service of a New Draft Order
Some workflows can be quite simple. In this example, when a draft order is created manually or by a customer through the wholesale channel, the customer service team is notified to add shipping fees, review the order, and collect payment.
10. Track Special Orders Based on Conditions
Managing and tracking special orders can be very painful. As mentioned earlier with Shelfies (a specialized custom shop), it requires tedious coordination and extensive communication with multiple parties.
11. Send a Handwritten Note After the Customer Places Their Second Order
Handwritten notes are great for expressing your appreciation to customers. They also delight them and increase customer retention by 31%. With this template, you can automatically send a handwritten note to the customer after their second purchase.
12. Organize Customers by Lifetime Spending Categories
With this workflow, you can identify the most valuable customer accounts and secure their long-term loyalty. By organizing customers into lifetime spending categories, you can send targeted communications and purchase incentives, such as special VIP discounts for customers in the gold category.
Works
Shopify Flow is about enhancing commerce for everyone. With templates designed for specific purposes, easy-to-customize workflows, and the ability to sync all existing applications, it helps you do more. You can reorder out-of-stock items, manage inventory better, reward customers, and so much more.
So start using Flow and focus your attention on growing your ecommerce business and impressing your customers.
Learn more about the new and improved Shopify Flow and install it.
Do you have any questions about Shopify Flow? Check out the FAQs:
How can I use Flow in Shopify?
What does Shopify Flow include?
How can I create a variable in Shopify Flow?
Source: https://www.shopify.com/ca/enterprise/ecommerce-automation-software-shopify-flow
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