Introduction
Glamnetic is known for its functional magnetic lashes that set it apart from competitors that tend to stick together or clump. But magnetism is also a divine element of confidence. Over the decades, the beauty and personal care industry has ebbed and flowed regarding what is actually considered beautiful or what it means to the buyer. Products can enhance “natural” beauty, create dynamic and exciting effects, and even help in creating an entirely different persona. In recent years, with many current brands positioning themselves this way, makeup and beauty products are no longer what makes a person “beautiful,” but rather a means through which a person can express self-appreciation and inner confidence.
The Transition from Medicine to the World of Art
Before Ann McFerran founded Glamnetic at the age of 26, she graduated from the University of California, Los Angeles, with a degree in biological psychology. She was on a pre-med track before realizing that she was no longer happy practicing medicine because she was a more creative person. She is truly creative: she’s left-handed, and her mother was an artist, so she always had this natural inclination towards painting.
How to Build a Brand in a 300-Square-Foot Studio
A beauty brand was truly McFerran’s professional calling. It fulfilled everything she sought in her work: the science, especially how to develop and improve a product; the art and how to visually represent the brand; and, personally, boosting clients’ confidence who look for makeup as a means of feeling empowered just as she did in her youth.
Expanding from One Million to Fifty Million Dollars in One Year
Glamnetic sold more than 50 times in the first year. Stock was sold out the moment it was available. This is not surprising, as Glamnetic took what was previously considered a cumbersome process of applying false lashes and made it easy. No more glue, no more pulling out your natural lashes when removing them, and no more expensive extensions. Buyers also loved the social content and wanted to be a part of the burgeoning Glamnetic community.
The Future Plans for Glamnetic
With more new products planned later this year, the brand’s goal remains steadfast in making beauty accessible, easy, and enjoyable for buyers. “The entire brand philosophy is to provide innovative solutions in beauty to make women’s lives easier in terms of application and time it takes to do something, so ease of use is what we want to focus on,” McFerran stated.
Conclusion
The success of Glamnetic is proof of McFerran’s hard work and visionary outlook, and it is a calling tied to how a person feels in their body and the environment they grew up in. Glamnetic is particularly a magnetic brand – its thick, curved lashes – because of what the brand emphasized early on: that magnetism comes from within.
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