Introduction:
Afrocenchix was founded by Joycelyn Mate and Rachael Corson after they struggled to find safe and effective hair care products for afro and curly hair. In this episode of Shopify Masters, we talk to Rachael about how they built the business and how the COVID-19 pandemic challenged them to find new ways to grow.
Beginning the Journey
Your journey started as a consumer searching for a product, almost a decade ago. Tell us more about how it all began.
The Leap to Start a Business
What drove you to leap from “there aren’t any suitable products out there” to “let’s start a business”?
Transitioning to Shopify
What is the process you followed from “let’s start a business” to winning this award?
Expansion and Growth
How did you manage to capitalize on opportunities and leverage them?
Maintaining Determination
How do you maintain that kind of determination with so much at stake?
Training and Development
How do you develop training? Is it specific to each role?
Developing a 10x Marketing Strategy
Tell us about your strategy for increasing sales by 10 times.
Impact of the Pandemic on Business
How has the pandemic affected the business for you?
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