Finding an Idea
If you’re an entrepreneur looking to work hard at night with a new business project, we have a potential business idea for you: selling handmade candles.
When it comes to creating a practical and popular product (literally and figuratively), learning how to make candles is a useful skill even for someone who is hesitant to engage in crafting.
So, if you’re excited to learn how to make homemade candles and start a candle business, let’s take a look at how to make money online with this popular product.
Starting to Sell Candles Online ?️
Why make and sell homemade candles? Types of homemade candles. How to start a candle business. Tips for running a candle business. Starting your candle making business. Frequently asked questions about running a candle business.
Why make and sell homemade candles?
Homemade candles have become an essential part of home decor – a sector expected to reach $5 billion by 2026, according to MarketWatch. In recent years, the commercial use of candles has sharply increased, with spas and massage therapists using scented candles for their calming effects and restaurants creating aromatic environments for customers.
Consumers also buy candles as a focal point for their home decor, as well as for use in aromatherapy for relaxation and stress relief, according to the National Candle Association. A quick look at Google Trends shows that global interest in homemade candles remains steady.
Although candles can be used for various purposes around the world, most searches for homemade candles are concentrated in North America, the UK, and Australia. This is great information for candle makers looking for a market for their handmade products.
In addition to the popularity of this hot product, candles offer business owners a number of other advantages, including:
- Low cost. Although some types of homemade candles require more expensive materials than others, in general, candle makers can create their products at a very low initial cost.
- Easy to sell anywhere. Want to sell your home decor products at craft fairs and local markets? Homemade candles travel easily, so you can sell them online and offline.
- Scalable craft. Whether you’re a crafting professional or a beginner, the basic recipe for essential candles is easy to use. As you’ll see from the illustration we provide below, the formula is straightforward.
- Easy to customize. With so many types of candles, it’s easy to customize your products and stand out from direct competitors.
Types of Homemade Candles
One of the great advantages when it comes to making candles for your business is the variety – there is a type of candle out there that will attract the attention of any potential customer.
Not sure where to start? Here are some common types of homemade candles you can explore when planning your candle business opportunities.
Soy Candles
One of the most popular types of candles on the market today is soy candles, which are made from a soy wax base. This wax is extracted from soybeans, making it vegetable-based (as opposed to other waxes based on oils or paraffin). The soy candle market is expected to grow at a compound annual growth rate of 8.5% from 2019 to 2025, according to Grand View Research.
Scented or Aromatherapy Candles
This is one of the most common types of candles. Scented or aromatherapy candles offer a variety of scents for customers looking to refresh their homes with pleasant aromas.
Whether designed to mask a typical home smell or simply to create a unique fragrance, these candles come in many scents – so there is a scent to suit almost everyone.
Candles
Vegetarianism
There is a growing demographic of shoppers who care about the materials companies use to make their products – particularly any animal ingredients. Basic candles often contain animal products like beeswax, which is undesirable for some consumers.
But here come the vegetable candles to the rescue! Vegetable candles use modified formulas that incorporate ingredients like soy wax, plant-based waxes, fragrance oils, and natural scents.
Decorative Candles
When you enter a home decor store, you may have noticed candles that come in various colors, shapes, and sizes. Some candles are designed solely for decorative purposes – they are unscented and not made with special ingredients. They add a certain something to the space in your home.
Decorative candles often come in intricate shapes, feature accessories, and use complex designs.
How to Start a Candle Business
Conduct Market Research
The candle market is divided into three categories: luxury, mid-market, and budget. Decide which category you want to target and choose the types of candles you will produce.
Build Your Brand
Building a strong brand is vital for your candle business. It helps you build an audience, amplifies your marketing efforts, and makes it easier to create better products for your customers.
Choose a Name for Your Business
Choose a short and simple name for your business. This will make it easy to remember and easier for buyers to pronounce. Use Shopify’s business name generator for fresh ideas.
Write a Business Plan
A business plan helps you outline your strategy, identify challenges, understand the resources you need, and analyze your business idea before you start.
Make Candles for Sale
Learn how to make candles and use the proper ingredients and necessary tools.
Build Your Online Store
Use Shopify to build your online store. You’ll get a beautiful shop, marketing tools, and simple sales.
Create a Marketing Plan
Develop a marketing plan to sell your candles online and in person.
Tips for Your Candle Business
- Focus on excellent product photography.
- Create upsell opportunities.
- Diversify your product range.
- Boost sales during the holiday season.
- Keep up with consumer trends.
Starting Your Candle Making Business
After learning how to start your home candle business, you can now move forward and create your own income source using your crafting skills.
FAQs About Candle Business
- Is candle making a good business?
- How much does it cost to start a candle business?
- Is candle making profitable?
- How can I start a candle business from home?
Source: https://shopify.com/retail/burning-at-both-ends-how-to-make-candles-into-a-burgeoning-business
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