By: Ivan Ferguson
Introduction
Although TikTok was launched globally only in 2017, it has become the authority in culture, politics, fashion, and beyond. TikTok is a rapidly growing force year over year, expected to reach two billion users by 2024. The short-form video app has attracted a large user base from Generation Z, and for entrepreneurs, this means significant marketing potential.
8 Ways to Make Money on TikTok
Here are some strategies used by some of the top creators and marketers on the TikTok social media platform to make money. Get tips on how to monetize on TikTok, from merchandise sales to paid subscriptions.
1. Join the TikTok Creator Fund
Users who have built a large following may consider earning money through the TikTok Creator Fund. This program was announced in February 2023 and launched in May, replacing TikTok’s Creator Fund.
2. Sell Merchandise
Selling your products on TikTok is a great way to profit from any type of content. Creators—whether dancers, singers, or comedians—can create and sell their products to their most loyal audience.
3. Live Streaming to Receive Virtual Gifts
Live streaming on TikTok is one of the most beneficial features for creators looking to monetize their content through live broadcasts. Followers can show their appreciation in real-time by sending virtual gifts, which can be exchanged for cash.
4. Affiliate Marketing Partnerships
One of the more innovative ways TikTok allows creators to earn money is through the Creator Marketplace. The Creator Marketplace helps connect the right brands with the right influencers and facilitates collaborations between both parties in a quick and easy way.
5. Create In-Feed Ads
TikTok offers many great opportunities for organic marketing, but if you are willing to spend a little to increase the reach of your content, you might consider creating In-Feed Ads using TikTok’s Ad Manager.
6. Fundraising Projects
Fundraising projects are one of the most feasible ways for creators to access funds. You can raise money for a specific project by setting a funding goal and organizing live fundraising events.
7. Collect Tips
You can use tipping platforms as a quick and easy way to accept donations. Viewers who love your videos can thank you with a small donation. They can donate any amount they wish at any time they choose.
8. Subscriptions on Patreon
Subscription-based income models work great for content creators, as you can keep the cost of individual subscriptions low while focusing on increasing your subscriber count.
Who is Your TikTok Audience?
To make money from your audience on TikTok, you need to know who they are. On TikTok, users tend to be younger. The majority of users (62%) are under 30 years old, with 32.5% of active users under 20. Many believe TikTok’s popularity among Generation Z is a defining characteristic, but this could change quickly.
Always Put Content First
The hard part about using social media to sell products is not to overdo the amount of promotional material. Your audience understands that you need funding to keep producing the content they love, but nobody wants to follow an account that seems to constantly advertise.
Join the Creator Economy
Creators are no longer just artists. They are artists, entrepreneurs, marketers, sellers, accountants, founders, and CEOs—and everything in between. In the creator economy, stars are made based on their own creativity, passion, and desire to build something unique.
The time
Money for Artists – Earning more money from your art gives you more time to be creative. If money itself isn’t a big enough reward, the extra time it buys you will be. TikTok is one of many platforms that give creators the ability to earn money online. Do what you already do well – and get paid for it.
How can I get money in my TikTok account?
How you get money depends on the method you choose to monetize your TikTok content. Typically, you will earn money through the application you use to monetize, whether it’s a tipping platform, the TikTok Creator Program (previously known as the Creator Fund), a fundraising site, or your own e-commerce platform (if selling merchandise or your own products to your audience).
Can I make money on TikTok?
Yes! Anyone can make money on TikTok with the right tools and effective strategy. If you’re looking to earn money on TikTok, check out the tips above and start thinking about what strategies work for you.
How do creators make money on TikTok?
The most successful users on TikTok make money through a mix of different income sources that can include sponsorships, fundraising campaigns, product sales, and accepting tips. TikTok users can also promote products through affiliate links to earn direct payments from brands. Large TikTok accounts can also make money through programs like the Creator Fund.
Do you get paid for uploading videos on TikTok?
TikTok does not directly pay creators for producing and uploading videos. TikTok provides funding to creators through the TikTok Creator Fund. However, payment varies based on factors like video views, engagement rates, and the authenticity of users participating in the post.
Who makes the most money on TikTok?
According to Hopper HQ, these were the top earners on TikTok in 2022:
- Charli D’Amelio: $105,770 per post (147.6 million followers)
- Khaby Lame: $92,270 per post (150.2 million followers)
- Bella Poarch: $66,829 per post (91.1 million followers)
- Addison Rae: $65,194 per post (88.7 million followers)
- Will Smith: $53,741 per post (72.1 million followers)
How can I get money in my TikTok account?
How you get money depends on the method you choose to monetize your TikTok content. Typically, you will earn money through the application you use to monetize, whether it’s a tipping platform, the TikTok Creator Program (previously known as the Creator Fund), a fundraising site, or your own e-commerce platform (if selling merchandise or your own products to your audience).
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