The enamel pin buttons have exploded in the fashion world, and entrepreneurs everywhere are wondering how they can take advantage of this business opportunity. These small metal pins are highly customizable and can hold any design, including quirky graphics, iconic logos, and anything else you can imagine. Enamel pin buttons serve as an extension of people’s personalities, giving them the chance to personalize and adorn denim jackets, bags, hats, and more.
Why Make Enamel Pin Buttons?
Many people have purchased enamel pin buttons at some point in their lives. They are easy-to-use fashion accessories and look great wherever they are placed. Enamel pin buttons are small pieces of art and are sold and marketed as such. Most enamel pin buttons cost between $8 and $12, but they can often be sold for much higher prices. Despite the low cost, these buttons can yield very healthy profit margins when designed and produced correctly.
Types of Enamel Pin Buttons
There are many types of enamel pin buttons that you can create. Let’s take a look at some of the most common and more expensive types you can create today.
1. Soft Enamel
Soft enamel is the most popular choice for creating enamel pin buttons and is favored by beginners. It usually offers more color options, with rich and vibrant hues. Using enamel paint, you can freely customize this type of enamel pin button.
2. Hard Enamel
Hard enamel is more durable and rigid than soft enamel but can be more expensive and usually has more restrictions when it comes to coloring. Hard enamel pin buttons can look more subdued and less vibrant than soft enamel pin buttons.
3. 3D Molded Pins
3D molded pins, or cast pins, are a type of pin made from metal. They are created when molten metal is poured under high pressure into your design mold. 3D molded pins typically feature a more elegant and classic appearance and are made from zinc or tin.
4. Epoxy Coated Pins
Epoxy pins have a clear plastic coating applied to soft enamel or printed pins. The epoxy coating adds shine and protects your designs from damage. The epoxy coating can protect the silk screen or surrounded printed designs from fading or scratching over time.
5. Stamped Pins
Stamped pins are made by pressing metals like iron, gold, or copper onto a steel mold to create the pin. The metal stamping creates an indented area where you can add color options, like cloisonné. Some manufacturers also blast the indented area to create a dual-tone metallic appearance.
How to Create Enamel Pin Buttons for Sale
To create your own custom enamel pin buttons, you’ll need to find a unique idea, then create your design, manufacture the pins, and sell them on e-commerce stores.
1. Find a Unique Idea
You need to define a unique idea for your enamel pin buttons, as the rest of the process will be much easier. Understanding your audience also means knowing how to design a great product and market it to that audience.
2. Design Your Enamel Pin Buttons
Even if you don’t have any design skills, you can easily design enamel pin buttons. There are many options available to connect you with talented artists or to transform your original designs into actual products.
3. Manufacture Your Enamel Pin Buttons
Once you have your designs determined, you will need to find a manufacturer that can take your ideas and turn them into enamel pin buttons.
4. Sell Your Enamel Pin Buttons on E-commerce Stores
You can
Sell your enamel brooch pins on e-commerce stores like Amazon and Etsy, but you will also need to open your own online store for your brand. The online store acts as a digital home for you, where you can connect with shoppers and sell your products.
Tips for Selling Enamel Brooch Pins Online
Now that you know your market and the pins you will sell and your supply chain, it’s time to figure out how to sell your enamel brooch pins and where.
There are some recommended channels you can try to market your business:
- Search Engine Marketing (SEO): SEO helps you reach people looking for specific enamel brooch pins or designs. You can do this organically by optimizing your site or by promoting through Google Ads.
- Instagram Marketing: Instagram is a highly visual platform, ideal for creators to showcase their products. You can post a mix of stories, posts, or reels to promote your products and connect with followers.
- Facebook Ads: If you want to target a specific group with your pins, Facebook Ads can help you market to people who fit that profile.
- Influencer Marketing: Collaborate with micro-influencers and users on YouTube, Instagram, and TikTok to leverage their influence and promote your pins. Influencers help you reach the right people. With a return of up to $18 for every dollar spent on influencer marketing, there’s no doubt it’s a great way to promote your business.
One last tip: Make sure to take good photos of your products. Shoppers will want to see the details, and you’ve put effort into the design, so you might want to showcase them.
Source: https://www.shopify.com/blog/how-to-make-enamel-pins
Leave a Reply