This article is the second part of my video blog series. Today, I will talk to you about three things:
Video Shooting
If you are shooting videos directly in front of the camera like I am, your face should be at least one foot away from the camera. In all cases, you should talk to the camera as if you were talking to a real person, which includes giving personal space to the viewers. Look directly at the camera as if it were someone’s eyes and start talking. I use a sticky note on my video camera. It’s important to be comfortable with the material you are discussing so that it comes out naturally while talking about it.
I often make mistakes in the script. I don’t stop the camera or restart it. I just gather myself, look at the camera, wait three seconds, and pick up where I left off. Sometimes I put a wave or a digital marker, so I know there was an error when I go back to edit. It’s important to wait those three seconds because you might need that time during editing to make the transition smooth.
I shoot for 2-3 minutes for each video. Time is precious, and people are busy. If they want to watch more, there are plenty of other videos they can choose from my channel.
Video Editing
Currently, I don’t have a musical intro or even a sequence leading into my videos. I introduce myself and start! However, there are many examples of people who use music and intros, and that may be what your clients need.
Titles are placed at the top of my videos. Some keywords to tell the audience what I am talking about and where I am going. They are also placed at the top because I promote my videos through my Google AdWord campaign, which appears at the bottom. (More about that in the optimization section below).
The editing process simply involves watching the video several times, cutting if necessary, and putting titles at the top. You get used to looking at your face and hearing your voice. Usually, editing is the longest phase in the production process.
Uploading and Optimizing Video
My video software allows me to upload the video to YouTube. The software creates the video, asks for my login information, and after five minutes, it gets added to my channel. Then you need to go and optimize the keywords – I just copy and paste them from my blog in HubSpot.
When I first started on YouTube, it was a frustrating experience because ads from other lawyers were at the bottom of my videos. Then I figured out how to place my ad only there. Here are the steps:
- Sign up for AdWords if you don’t already have an account.
- Under My Account, click on Videos.
- There will be a list of your videos.
- On the button to the right of Insight (it’s a downward arrow), click and hit Promote.
- Write an ad with some keywords.
- Set your bid for your ad to $0.01.
- Then the only ad (AdWord ad type) that will show in your video is your own ad. Great when you are in a competitive AdWord market.
Thank you for watching and reading. I loved the comments last week, so keep them coming.
Wishing you an enjoyable blogging experience!
Source: https://blog.hubspot.com/customers/bid/109502/how-to-create-a-video-blog-article-part-2
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