Determining the ideal length for your blog posts can be very challenging. This question was raised by Katherine Alexander from Ethical Impact during last week’s blog content webinar. The simple answer is that you should have some short articles and some detailed, longer ones.
Types of Blog Articles
During the webinar, Jane categorized blog articles into five different types. Your goal is to write blog posts using all five types. You should also consider the behavior of your blog readers. Do they have the time to read a long, detailed article, or do they prefer shorter, quicker posts?
Raisin Articles:
These are short articles that contain a lot of keywords. They are easy to write, but make sure the content will be useful and relevant to your target audience.
Spinach Articles:
These articles should establish your website as a thought leader in your industry. You should invest time in them and write a few articles of this type each month.
BBQ Articles:
These articles require a lot of work. They usually contain many links and need a great deal of attention to detail, and can sometimes be shaped into a series of blog posts. Create two or three of this type each quarter.
Tabasco Articles:
These articles should make a bold statement. Be prepared to defend yourself. They often receive a lot of links and comments. You may start to lose some confidence if you write too many Tabasco articles.
Chocolate Cake Articles:
These articles are often enjoyable by nature, and you can sometimes poke fun at yourself while writing them. They often include a video or image in the article and receive lots of links and comments. An example of a chocolate cake article is “5 Online Marketing Ways in Golf You Need to Get a Par.”
The main takeaway: Your blog articles can vary in length, but you should write on relevant topics that you will find your audience interested in.
What are your favorite types of articles? How many words are in your shortest article and your longest article?
Source: https://blog.hubspot.com/customers/bid/109681/how-long-should-a-blog-article-be
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