1. Showcase Your Brand
The checkout is the most crucial part of your online store: it’s where digital shoppers become buyers. Shopify Checkout is optimized for the highest possible conversion rate with built-in features like auto-filling forms and fast payment services such as Shop Pay and PayPal, along with local payment methods that allow customers to complete their checkout with minimal friction.
Although Shopify Checkout is the global leader in optimizing conversion rates, brands may want to customize their checkout to better reflect their brand and align with specific business needs. Whether they are looking to increase conversion rates for certain customer segments, increase average order value, build loyalty, or comply with local regulations, customizing Shopify Checkout has become easier than ever.
2. Add New Functionality with Payment Apps
Shopify Checkout gives brands the flexibility to add new functionality to their checkout process, whether they need to collect additional information from buyers or add a loyalty program.
For example, florists may typically need to add a date picker in their checkout process so customers can schedule flower deliveries. While this is an example of adding a vital functionality for the business, brands can also add functionalities to increase conversion rates and average order value.
3. Increase Average Order Value with Post-Purchase Apps
Brands are allowed the flexibility to add a post-purchase page to their checkout process by installing post-purchase apps. This can increase average order value by showcasing one-click upsell opportunities or increasing customer lifetime value by displaying loyalty programs.
4. Add Custom Logic Using Apps
Brands can add custom logic to make their checkout process stand out from the rest. For example, they can add custom discounts, discount combos, shipping rules, or payment methods – all without a single line of code.
5. Track Customer Behavior
Finally, it’s essential to track customer behavior throughout the checkout process so that brands can understand where customers drop off and how their checkout customizations are performing. Shopify can track customer behavior by adding pixels. Brands can add a pixel by installing an app from the Shopify App Store or by adding a custom pixel.
Source: https://www.shopify.com/enterprise/customize-shopify-checkout
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