Published by: Sam Lauron
Publication date: December 11, 2023
What is a Pay-Per-Click Course?
A pay-per-click course is a learning cycle for marketers and advertisers about pay-per-click marketing. These courses are usually offered online and provided by platforms like Google and Microsoft as a means to increase the knowledge of marketers and pay-per-click specialists in search marketing.
The content of a pay-per-click course can range from teaching the basics to advanced strategies, some of which offer certifications to enhance the credibility of industry professionals.
Top 10 Pay-Per-Click Courses for Marketers
1. Google Ads Certification
If you are looking for one of the most comprehensive and reliable ways to learn pay-per-click, you will want to obtain Google Ads certification.
Google handles 8.5 billion searches a day, so it makes sense to get firsthand insights from the platform while learning how to reach those billions of searchers. Additionally, many jobs for pay-per-click specialists or digital marketers require you to have Google Ads certification.
Google currently offers various certifications for search, display, and video. Each training module provides practice questions to help you prepare for the certification exam.
2. Semrush Pay-Per-Click Fundamentals Course
Semrush is a globally recognized research platform trusted by marketers around the world.
In addition to its extensive suite of SEO and digital management tools, the platform also offers a pay-per-click course for marketers who want to enhance their skills as pay-per-click specialists or business owners looking to run pay-per-click campaigns themselves.
The Semrush Pay-Per-Click Fundamentals Course is taught by pay-per-click expert Joel Bondorovski and provides a comprehensive understanding of pay-per-click basics. After learning the fundamentals, you will gain knowledge about creating effective and profitable pay-per-click campaigns.
If you are interested in expanding your knowledge in digital marketing, Semrush offers a range of courses and certifications at the Semrush Academy. Get certified in everything from SEO basics to GA4 to social media marketing.
3. Microsoft Advertising Certification
Microsoft Advertising Learning Lab offers several certifications designed around the Microsoft Ads platform (formerly known as Bing Ads), ranging from native and display ads to marketing ads.
If you want to focus on search ads, consider taking the search advertising learning path.
This certification course specifically focuses on the Microsoft Ads platform, where users learn about ad structure, targeting, and bid adjustments. The course is self-paced and takes about five hours to complete.
After completing all 21 units in the learning path, you can take the certification exam and receive a certification badge. If you are already confident with the platform, you can skip straight to the exam.
4. Wordstream Pay-Per-Click University
Wordstream University is a free pay-per-click training program from Wordstream, which is a pay-per-click platform. The course is divided into individual guides for each level: PPC 101: An introduction to pay-per-click basics and all the key terms you need to know. PPC 102: This section will explain how to identify target keywords, write ad copy, and understand bidding strategies. Advanced Pay-Per-Click: Once you have mastered the basics, progress to learning how to optimize your ads. Social Media Ads 101: This guide explains the different ways to advertise on social media.
5. Meta Blueprint Courses
Meta, the parent company of Facebook, Instagram, and WhatsApp, offers a range of free digital marketing courses.
If you are interested in expanding your pay-per-click skills to include advertising on social media, consider taking one of Meta Blueprint’s courses.
Start with the Facebook Business Ads course. This free, self-paced course guides you through how to reach your customers on Facebook by creating ads for your business page.
You will learn
How to determine the best advertising goal for your business objectives and how to create a budget using Meta’s advertising tools. Meta also offers a full certification if you’re interested in expanding your knowledge of the entire platform experience.
6. Amazon Ads Certification
Although search engines like Google are the first thing that comes to mind when we think of pay-per-click advertising, we can’t forget about Amazon.
If you have an e-commerce business and sell products on Amazon, consider taking one of the Amazon Ads certifications.
Amazon is a massive online retail search engine, so it makes sense to learn how you can reach more people on the platform directly from the source. The certifications offered by Amazon cover topics such as advertising strategy, sponsored ads, and campaign optimization.
7. Google Ads for Beginners Course on Coursera
The online learning platform Coursera offers many courses on digital marketing topics taught by experts from top universities and major companies.
One of the courses offered by the Coursera project network is Google Ads for Beginners.
In this course, the instructor guides you through how to set up your first Google ad campaign and concludes with a practical assessment.
If you’re a visual or hands-on learner, this course makes it easy to get experience while learning by setting up your ad alongside the instructor.
8. University of Colorado Boulder Social Media Advertising Course
Another course on Coursera, this course focuses on social media advertising. As a marketer or advertiser, you may have experience with search ads, but social media advertising is a separate skill.
In this social media advertising course taught by an instructor from the University of Colorado Boulder, you will learn all about advertising on Facebook, Instagram, and Twitter (formerly known as X).
Each module takes about two hours to complete, with a final module delving into custom target audiences and retargeting.
9. Complete Google Ads Course on Skillshare
If you are a member of Skillshare, another online learning platform, check out the Complete Google Ads Masterclass course.
This course is taught by experts in digital marketing and is a hands-on course that teaches you how to set up a Google AdWords strategy and create effective ads.
Over 6,400 students have taken the course, and the ratings are high, with 74% of students saying the course exceeded their expectations.
10. PPC Marketing Course at the Digital Marketing Institute
The Digital Marketing Institute is an industry-recognized source for obtaining certifications and advancing your career through skill development.
The Pay-Per-Click (PPC) marketing course at DMI is a self-paced course with four interactive modules explaining the basics of pay-per-click and best practices for keywords, landing pages, reporting, and optimization.
The course takes about 10 hours to complete and includes actionable templates and offers a partner-level certification.
One of the few paid courses on this list, DMI’s pay-per-click course is not cheap but may be worth the investment as it comes with a free membership to the Digital Marketing Institute.
PPC courses are a great way to learn how to become a pay-per-click specialist or to keep your marketing skills sharp.
Whether you want to obtain a certification for a new job or want to expand your knowledge through continuous learning, keep these courses in mind as you enhance your expertise in paid search marketing.
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