The reality show “Curse of Oak Island” returns to the History Channel for its eleventh season, attracting viewers with numbers competing against the most popular news programs and the Christmas movies airing on Hallmark Channel. This is the latest success in a series of triumphs for a show that has garnered significant attention and inspired nearly ten spin-off programs, books, and video games.
Key Facts
The premiere episode of the eleventh season of “Curse of Oak Island” on November 7 attracted 2 million viewers on cable, and the audience has increased since then according to Nielsen data.
Episode Three of Season Eleven
Episode three of season eleven, which aired on November 21, was the most-watched so far, entering the top ten cable programs viewed that week with 2.4 million viewers, making it the most popular program on television for the day by an approximate margin of 400,000 people – the only programs to surpass it the week of November 20 were Fox News programs, NFL games, college football, and a Hallmark Christmas film.
Show Popularity
So far this season, episodes of the show have surpassed programs such as the college football game between Ole Miss and Mississippi, the basketball game between the Celtics and Bucks, and Randy Orton’s return to “WWE Raw” on the USA Network.
The Show’s Impact on the History Channel
The program “Curse of Oak Island” has risen from eighteenth place in the daytime viewing network rankings to eighth place – recent Nielsen data indicates an average of 328,000 viewers for the History Channel last week, compared to 249,000 the week before the eleventh season premiered.
Show Popularity on Cable
For the week of November 27 to December 3, according to the latest available Nielsen data, the show was the thirteenth most-watched on cable with 2.3 million viewers – the only programs that surpassed “Oak Island” were Fox News programs and “Monday Night Football” on ESPN.
Viewer Demand for the Program
Parrot Analytics, a content analytics company, reported that audience demand for “Curse of Oak Island” – measured based on viewership, downloads, audience activity on social media, and online searches – was 12.8 times higher than audience demand for the average American show this fall, a level enjoyed by only 2.7% of all television programs.
Past Popularity of the Show
The show’s popularity is not new – it attracted 3.8 million viewers at the end of the previous season in 2017 and has inspired three spin-off shows, a deep-dive series, and a puzzle game currently in development by Visionaire Studio.
Increased Audience Demand for the Show
Audience demand for “Curse of Oak Island” increased by 11% during October, according to Parrot Analytics, ahead of the eleventh season premiere.
Show Background
“Curse of Oak Island” premiered in 2014 and follows a team of treasure hunters led by brothers Marty and Rick Lagina in search of an ancient treasure believed to be buried centuries ago on Oak Island in Nova Scotia. The legend tells of priceless cultural treasures such as the Holy Grail and the Ark of the Covenant buried on the island, although no significant treasure has been found to date. Early explorers sought the island’s secrets centuries ago, and the legends surrounding the “money pit” – an artificial shaft allegedly discovered by teenagers in the late eighteenth century – have inspired many modern explorations. The exact location of the pit has been obscured by hundreds of years of expeditions and natural changes, but the Lagina brothers have focused their considerable efforts on finding it, despite facing apparent traps and past attempts to prevent discovery. Theories about the hidden treasure on the island range from Blackbeard to the Knights Templar, Freemasons, Incas, and American Revolutionary soldiers. The long search for treasure on Oak Island is also the subject of a book by journalist and author Randall Sullivan.
Quote
Important
“It is the longest treasure hunt in the world”, said Rick Lagina on “The Late Show with Stephen Colbert” in 2017.
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