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نحن لا نرسل البريد العشوائي! اقرأ سياسة الخصوصية الخاصة بنا لمزيد من المعلومات.

Summary of the episode: With the CEO of Najm | Socrates Podcast

This deep conversation addresses a range of topics that touch on various aspects of personal and professional life. The guest, Abu Hamad, discusses his passion for adventure sports and how these athletic experiences reflect his personality, explaining how they help him relieve daily life pressures and regain his focus. The dialogue also highlights the importance of human relationships and effective communication, emphasizing the necessity of handling mistakes and challenges with an open heart, recounting a personal experience he had with his guest, which led to re-recording an episode after a previous loss due to technical reasons.

The conversation also touches on the management of “Najm” company and the challenges it faces in the insurance sector, where Abu Hamad talks about the efforts made to improve response time and provide high-quality services to customers. The importance of strategic partnerships with governmental entities becomes evident, along with the results of initiatives aimed at reducing traffic accidents through enhancing road safety. It highlights how technology and data are utilized to enhance efficiency and improve customer satisfaction.

Thus, the dialogue conveys a powerful message about the significance of passion, challenge, and innovation in achieving success in personal and professional life, stressing that teamwork and effective communication are the essential keys to overcoming obstacles and achieving goals.

Passion for Adventure Sports

Abu Hamad’s personality shines through his deep passion for adventure sports, which he sees as a means to escape from the pressures of daily life. He describes himself as a practical person who needs activities that help him improve his focus and replenish his energy. Adventures such as flying, diving, and horseback riding reflect his desire to explore the limits of his personal abilities and overcome his fears. These sports require a high level of concentration and attention, which contributes to the development of his mental and physical skills. Additionally, Abu Hamad believes that fear is a part of these experiences; it enhances his self-confidence and teaches him how to deal with pressures, both in sports and in his daily life.

Speaking of horseback riding, he recounts an exciting experience that occurred during his honeymoon in Malaysia, where he decided to ride a fast horse without sufficient training, resulting in a dangerous situation. The story highlights how adventures can be fraught with risks, but they also enhance life experiences and teach valuable lessons. These experiences are not just pursuits for pleasure; they are lessons in courage and handling difficult situations.

The Role of Najm Company in Enhancing Road Safety

Najm Company for Insurance Services was established in 2007, and aims to provide services that help improve road safety and reduce accidents. The company acts as a bridge between citizens and the insurance sector, working to enhance consumer rights. Abu Hamad highlights the importance of having Najm in the market as an independent entity that enhances transparency and fairness in accident handling. Najm seeks to elevate road safety standards and improve customer experience through the provision of comprehensive services.

Through collaboration with the Ministry of Interior and the Saudi Arabian Monetary Authority, Najm has successfully developed effective mechanisms for accident management and providing support to those responsible for road safety. Najm’s main goal is to reduce the number of accidents and increase awareness about the importance of insurance, reflecting the general direction of the Saudi government towards achieving Vision 2030. This vision includes achieving higher levels of road safety and reducing the damages resulting from accidents.

Abu Hamad emphasizes the importance of education and raising awareness among individuals regarding road safety. Through awareness campaigns, Najm seeks to promote a culture of safe driving and awareness of insurance policies. Insurance is not merely a legal procedure; it is a tool for protection and ensuring safety. These efforts contribute to improving the quality of life for both citizens and residents alike.

Response

Customer Crises and Service Improvement

Najm is considered a living model of adaptation and continuous development in the face of challenges. Abu Hamad explains that customer experience plays a pivotal role in Najm’s strategies. By listening to customer complaints and analyzing their causes, the company has managed to improve response times and reduce the time taken to process incidents. This is reflected in the improved performance of call centers and increased efficiency of work teams. Najm has also enhanced its technological capabilities through smartphone applications that facilitate customers in reporting incidents and tracking the status of their cases.

Najm is committed to achieving customer satisfaction by improving service quality. By analyzing data and user experience, the company seeks to better meet customer needs. Abu Hamad points out the importance of providing a direct and easy contact number for the customer, which contributes to speeding up the response process and reducing frustration. Efforts are also invested in developing the human skills of team members, as continuous training and qualification are essential to ensure the delivery of high-quality service.

Najm aims to anticipate customer needs and provide appropriate solutions before they turn into problems. This aims to create a positive experience that reflects the company’s commitment to service quality and its dedication to addressing the diverse needs of customers.

Najm’s Future Strategy

Najm is moving towards a promising future by setting clear strategies that align with the Kingdom’s Vision 2030. Abu Hamad emphasizes the importance of focusing on traffic safety and improving the quality of insurance services. Najm aims to achieve its objectives by strengthening partnerships with government and private sectors and developing its services to meet market needs. This includes raising awareness about the importance of insurance and improving the efficiency level in handling incidents.

Najm will continue to invest its efforts in research and development, which will help it provide innovative services that meet customer aspirations. The coming years are expected to witness significant developments in the digital space, facilitating customers’ access to services quickly and efficiently. Additionally, the focus on transparency and fairness will be an essential part of the company’s work culture.

With these strategies, Najm hopes to achieve sustainable growth and increase its market share. This requires a strong commitment from all team members and a deep understanding of customer needs. By focusing on strategic objectives, Najm seeks to enhance its position as a leading insurance company in the Kingdom, backed by innovation and dedication to delivering high-quality services to the community.

Customer Satisfaction Index: Net Promoter Score

The customer satisfaction index, known as the Net Promoter Score (NPS), is a vital tool used by companies to assess how satisfied customers are with their services. Companies collect data through surveys sent to customers who interacted with the provided services. In the case of Najm, surprising results were achieved, as the surveys showed a high satisfaction rate exceeding 80%. This figure is a good indicator of the company’s success in delivering its services and enhancing the customer experience. The goal is to improve this index to reach higher levels, which requires benchmarking with other companies in the market to see Najm’s position in the competition. Analyzing data allows understanding trends in customer satisfaction, helping the company to improve its services and better meet customer expectations.

Collaboration with the Saudi Commission for Appraisers

Najm collaborates with the Saudi Commission for Appraisers to provide accurate and reliable assessments after incidents. This authority works to relieve burdens from those affected by accidents by providing specialized centers for damage estimation. In order to continue delivering high-quality services, Najm has invested in developing its own systems in this area, reflecting its commitment to providing modern and innovative solutions. Through continuous improvement in operations, Najm has offered services like “Paperless Accident,” aimed at facilitating procedures and reducing the time required to complete assessments. This type of innovation is important to ensure fast and effective service delivery to customers, enhancing the company’s reputation in the market.

Services

Technology and New Applications

Najm Company seeks to provide innovative technological services that align with the changing market needs. Among these new services is the “Saa’id” application, which aims to provide towing services that transport cars from accident sites to assessment centers. This application allows customers to choose the service that suits them, significantly enhancing the customer experience. Leveraging technology in transportation and assessment processes helps the company improve efficiency and reduce time wasted in traditional procedures. This digital transformation demonstrates Najm’s dedication to enhancing its services and meeting customer needs in line with their aspirations.

Data Analysis and Its Role in Improving Services

Data is one of the most important resources that Najm Company relies on to improve its services. Najm has a dedicated data analysis department that focuses on studying accident patterns, the most affected areas, and the timing of accidents. Through these analyses, Najm is able to provide accurate reports that enhance decision-making processes. For instance, when Najm received a request from one of the companies to identify a specific accident pattern, it was able to provide the required data, which helped the company improve its marketing strategies. This type of analysis contributes to enhancing the company’s effectiveness and enables it to better direct its efforts in the future.

Expansion in Coverage and Services

Najm Company aims to expand its coverage in the Saudi market, where it currently covers 40 cities and governorates. This expansion is considered a strategic step but must be carried out carefully due to the costs associated with opening new centers. Expansion represents a challenge that requires a thorough feasibility study, as potential revenues from new areas are taken into consideration. Najm seeks to enhance its role in the market by improving the quality of services provided, which requires investment in infrastructure and technology. This direction reflects the company’s desire to be the first choice for customers when they need accident assessment services.

Preparation for Public Offering

The idea of Najm Company going public is an important topic that requires extensive study. Although the company possesses the necessary financial and structural capacity for IPO, the final decision depends on a range of economic and strategic factors. This caution in decision-making reflects the company’s commitment to achieving its goals without taking reckless steps. Certainly, Najm’s success in future markets depends on its ability to maintain high levels of customer satisfaction, improve the services offered, and effectively leverage data to achieve sustainable growth.

The episode was summarized using artificial intelligence ezycontent

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