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What is a vision statement? + 21 pioneering examples

The vision statement is an ambitious declaration issued by the company that outlines long-term goals. A successful vision statement inspires employees and directs the organization’s efforts.

What is a vision statement?

A vision statement provides a brief description of the company’s long-term goals. It is typically ambitious and expresses how the company plans to make a difference in the world. Think of it as a roadmap for making decisions that align with the company’s philosophy and objectives.

What is a vision statement vs. a mission statement?

The vision statement and mission statement articulate the purpose, goals, and core values of the company. They are similar and often confused, but there are some differences:

Vision statement example: Tesla

Vision statement: To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.

Vision statement example: Amazon

Vision statement: To be Earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.

Vision statement example: Disney

Vision statement: To be one of the world’s leading producers and providers of entertainment and information.

Vision statement example: Nike

Vision statement: To do everything possible to expand human potential.

Vision statement example: Microsoft

Vision statement: To help people and businesses throughout the world realize their full potential.

Components of a vision statement

It targets the future, shows ambition, defines direction, reflects company values, inspires customers.

How to write a vision statement

Define your goals, show your purpose, get feedback, provide a specific vision.

Source: https://www.shopify.com/blog/vision-statement


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