In this special episode of the Petroleum Podcast, important topics related to marketing and management, as well as challenges faced by university students, were discussed. Dr. Saleh Al-Shibl, an expert in marketing, was invited to share his insights on the importance of this specialty and how it can have a significant impact in the business world. The discussion began by emphasizing the stereotype some hold about marketing as a science that focuses solely on making money from consumers, and Dr. Al-Shibl’s desire to clarify that marketing goes far beyond that; it involves creating real value for consumers by understanding their needs and desires.
Some misconceptions related to the ethics of marketing were also discussed, where the doctor emphasized that there are always ethical aspects associated with any profession, and marketing is no exception; rather, it can be a tool to enhance the human experience. They also talked about modern trends in higher education and how specializations are facing challenges due to changes in the labor market. The doctor pointed out the importance of building personal identity and practical experiences during the study period, which helps students stand out in their fields after graduation.
In addition, the impact of digital marketing and social media on marketing practices was addressed, and how students can benefit from these tools to enhance their job opportunities. In the end, the discussion emphasized the importance of experience and continuous learning, urging students to take advantage of the opportunities available to them in universities to build their professional careers.
Marketing Science: A Deep Understanding
Marketing science is one of the vital sciences that play a fundamental role in all areas of business. Marketing acts as a bridge between the product and the consumer, creating real value for the customer. The common misunderstanding surrounding marketing often reduces it to merely a means of attracting money from consumers. In reality, marketing is so much more than that. It requires in-depth study to understand customer needs and desires while crafting innovative solutions that meet those needs.
When we talk about marketing, we must start from a basic point: What is the product or service we provide? Who is the target customer? What do they need? How can our product solve a specific problem for them? All these questions form the foundation for using marketing strategies effectively. The central idea here is that marketing should start from the customer, not the product. Therefore, the customer’s needs must be accurately identified through research and market studies.
Real-world examples can be used to illustrate this concept. For example, if a company wants to launch a new product like a smartphone, the first step is understanding what consumers need in their phones. Do they need a better camera? A longer battery life? A more attractive design? After identifying these needs, the company can start developing the product in a way that meets those needs, increasing its chances of success in the market.
Moreover, marketing means providing real value to the customer, which requires companies to go beyond merely selling products. This includes building strong relationships with customers, understanding their experiences, and interacting with them continuously. Creating positive experiences is extremely important, as it contributes to enhancing brand reputation and increasing customer loyalty.
Ethics in Marketing
Ethics in marketing is a controversial subject, as some believe that marketing may involve unethical practices aimed at exploiting customers. However, we must understand that marketing in itself is not laden with unethical methods, but there are some practices that can be. The main challenge remains in how to balance meeting customer needs with achieving profits in an ethical manner.
May
There are marketing practices that use misleading methods to attract or deceive customers, such as providing incorrect information about products. This can lead to a loss of trust between the brand and its customers, negatively affecting the business in the long run. Therefore, marketers must adhere to professional ethics and work on building relationships based on trust and transparency with customers.
Ethics in marketing also includes the responsibility of companies to provide safe and effective products. For example, if a company sells a food product, it must ensure that the product complies with health standards and provides accurate information about the ingredients. Failing to do so is not only unethical but can also lead to legal consequences and significant financial losses.
Moreover, social marketing can play a role in promoting ethics. This type of marketing focuses on social issues such as environmental sustainability or public health, contributing to an improved brand image while helping to address real community problems. Successful examples include campaigns that promote healthy lifestyles or environmental protection programs aimed at raising awareness about environmental issues.
Classism Between Disciplines and Student Awareness
Classism between disciplines is a complex phenomenon that carries many aspects. Often, some disciplines are viewed as more valuable or prestigious than others, leading to a sense of division among students. This classism is not solely based on the potential economic values of the disciplines but is also influenced by culture and societal concepts of what is considered “important” or “respectable.”
It is important to understand that each discipline has its unique value, and students should be aware that every career path can be rewarding and impactful. For example, graduates of marketing and management disciplines can earn competitive salaries and may find job opportunities available in a variety of fields, including the private and non-profit sectors. This underscores the importance of diversifying knowledge and skills rather than being confined to the idea that one discipline is the best.
The modern market demands that students be flexible and have multiple skills. Students’ understanding of the market and its changing needs can help reduce the feeling of classism between disciplines. Focusing on developing personal and practical skills, such as communication and problem-solving skills, can have a significant impact on job opportunities overall, regardless of the discipline.
It is also essential to promote a culture of collaboration among students across different disciplines, contributing to a more inclusive educational environment. The exchange of knowledge and experiences among students can enhance mutual understanding and reduce class divides. Joint activities and group projects can strengthen ties between disciplines and help students appreciate the value in their various fields.
This episode was summarized using artificial intelligence ezycontent
Leave a Reply