In this episode of the “With Traders” podcast, Sultan Al-Asimi hosts Ibrahim Al-Kanani, the Director of Business Development and Head of E-commerce at “Naqwa”, which has over thirty years of experience in aquaculture. The discussion highlights how large companies are transitioning to e-commerce, outlining the challenges they face in this journey. Ibrahim reviews the history of Naqwa since its establishment as a research center in 1982 and how it has built a strong reputation in both local and international markets due to the quality of its marine products. The conversation addresses the importance of maintaining product quality and the necessity of keeping up with market developments and meeting customer needs directly through their app. It also highlights their strategies for expanding into new areas and ensuring that fresh products reach customers with the highest quality standards, reflecting their commitment to the environment and consumer satisfaction. Through this episode, it demonstrates how innovation and dedication can open doors to new opportunities in the world of e-commerce, even amidst logistical challenges.
The Challenges of Large Companies Transitioning to E-commerce
The transition of large companies to e-commerce represents a complex challenge that requires strategic planning and adaptation to changing market conditions. Initially, companies face difficulties in restructuring their internal processes to align with e-commerce requirements. This includes upgrading logistics systems, improving customer experience on digital platforms, and developing effective marketing strategies. For example, merchants need a good understanding of customer preferences and to analyze their data for insights that help make strategic decisions.
In the case of Naqwa, which operates in the field of aquaculture, there were multiple challenges related to delivering fresh products to customers in various cities. The company engaged with several logistics companies, but the high costs and risks associated with delivering fresh products were among the biggest obstacles. High delivery fees, such as 50 riyals for any order, were a burden on costs, prompting them to seek new and effective solutions.
To overcome these challenges, Naqwa started building a logistics model that includes establishing representative offices in key markets and strengthening partnerships with logistics companies, allowing for affordable and faster delivery services. This transformation also requires investment in technology to improve shipment tracking and ensure product quality during transport, representing an important step towards success in e-commerce.
Strategies for Improving Customer Experience
Improving customer experience is a key factor in the success of any e-commerce platform. When it comes to e-commerce, the user experience encompasses everything from website design, ease of navigation, to delivery speed and product quality. The critical point here is that customers expect a seamless and convenient experience, and when this is not achieved, it can lead to customer loss.
At Naqwa, various strategies have been focused on to enhance customer experience. Firstly, a dedicated app has been developed allowing customers to easily order products, emphasizing a smooth user experience. The app includes multiple product options, enabling customers to place their orders quickly and easily. Additionally, various delivery options have been offered, such as same-day delivery, which enhances customer satisfaction.
Moreover, quality is a crucial element in customer experience. The company has implemented a precise tracking system that ensures the preservation of product temperature during transport, guaranteeing they arrive in optimal condition. Quality tests are also conducted periodically on products, ensuring they meet high-quality standards. All these efforts aim to build customer trust and ensure their return for future purchases.
Sustainability
Aquaculture and Ensuring Product Quality
Sustainability is one of the vital issues in the field of aquaculture. With the increasing demand for seafood products, companies must take steps to ensure the sustainability of their operations and reduce environmental impact. Naqwa Company is working towards this goal by adopting sustainable environmental practices in its operations.
For example, the company uses advanced aquaculture techniques that ensure there is no depletion of natural resources. By using floating cages in the sea, Naqwa can maintain biodiversity and ensure the health of the marine environment. Additionally, pure and natural seawater is used in the aquaculture, which guarantees high quality for the final product.
To ensure product quality, the company has developed internal laboratories that conduct regular analyses of water and fish to ensure they meet the highest standards. These efforts ensure that the products reach consumers with unmatched quality, enhancing the company’s reputation in the market and increasing customer loyalty.
Expansion into Global Markets
Many companies, including Naqwa, are seeking to expand into global markets as a growth strategy. Global expansion presents significant challenges, but it also offers tremendous opportunities for increased revenue and growth. To expand successfully, companies need a deep understanding of the target markets and their requirements.
In the case of Naqwa, the company has managed to enter more than 36 countries around the world through well-planned export strategies. This expansion relies on product quality in addition to the company’s strong reputation. Products are exported to major countries like China, the United States, and Canada, reflecting the company’s success in reaching global markets.
Moreover, partnerships with importers and distributors play a vital role in this expansion. By establishing strong relationships with importers in the target markets, Naqwa has ensured the presence of its products on the retail shelves in those markets. This helps to enhance the brand and increase awareness of it in various countries.
Additionally, the company continues to improve its logistics operations to ensure timely delivery of products with excellent quality, which is a key attraction for customers in global markets. This focus on quality and service helps build customer trust and enhances opportunities for success in new markets.
Summarized the episode using artificial intelligence ezycontent
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