This podcast episode revolves around the success story of “Solenda,” the Saudi store specializing in dietary supplements, where host Sultan Al-Asmi sits down with Abdul Rahman Al-Qahtani, the store’s founder, to discuss their journey in the world of e-commerce. Abdul Rahman shares his professional background that began in the food and pharmaceutical sectors and how he established “Solenda” to meet the local market needs in Saudi Arabia. The conversation covers many important topics such as marketing strategies, competition challenges, and market specifics for health products. It also touches on the importance of health education for consumers at a time when nutritional awareness has become a significant part of individuals’ lives. Through this episode, the focus is on how to deal with industry challenges, such as quality and competition, as well as how a brand can differentiate itself from global competitors like “iHerb.” The discussion also highlights adopting an educational policy as a primary tool to enhance trust between consumers and the product, reflecting dedication to providing comprehensive nutritional solutions that meet the needs of various age groups. In the end, it emphasizes the importance of listening to consumer opinions and adapting to their needs to achieve sustainable success.
Establishment of Solenda and Its Vision
Solenda was founded in 2014 by Abdul Rahman Al-Qahtani, who had a strong background in the medical and nutritional fields through his previous experiences in several companies and institutions. Solenda’s vision revolves around providing healthy nutritional solutions that target all age groups in Saudi Arabia. The name “Solenda” was chosen from a blend of Abdul Rahman’s son’s name, Sultan, and his daughter’s name, Sulinda. The main goal was to produce dietary supplements with high nutritional benefits that cater to consumers’ needs. Since its establishment, Solenda has achieved remarkable success, having launched approximately 135 products so far and plans to increase this number to 200 products by the end of the year.
Solenda is distinguished by being more than just a dietary supplement company; it possesses a deep understanding of local market needs. The products it offers are not medicinal, but rather supplements that support overall health. Solenda emphasizes the importance of awareness and proper understanding of dietary supplement use, noting that while a doctor may recommend certain supplements, they cannot be described as treatments, as they are merely complementary.
Solenda aims to achieve its objectives by focusing on quality and offering innovative and diverse products. For example, the company seeks to develop new and innovative pharmaceutical forms that attract consumers and meet their needs. Therefore, Solenda has succeeded in distinguishing itself in the dietary supplement market by offering innovative products that focus on local acceptance and preferences.
Marketing and Distribution Strategies
Marketing and distribution strategies are essential elements in the success of Solenda. The company relies on an educational marketing approach, where a large percentage of its marketing campaigns consist of awareness content aimed at raising awareness about the benefits of various products. Solenda considers its educational strategy a core element in building consumer trust, striving to provide accurate and reliable information about its products.
Solenda seeks innovative ways to engage with customers, using social media as a platform to disseminate educational information, in addition to collaborating with influencers in the health and nutrition fields. However, the company remains committed to avoiding exaggerated marketing, preferring to focus its marketing on providing real value to consumers instead of blind “temptation” tactics.
Solenda also relies on e-commerce as a fundamental part of its distribution strategy. The company has an outstanding website that makes it easy for customers to access and purchase products. Additionally, Solenda is present on several other online platforms, increasing its chances of reaching a larger segment of consumers. The company also focuses on providing comfortable and flexible shopping experiences, such as offering cold product delivery services to ensure product quality.
Solenda strives to achieve
Solanda is also looking to expand into new markets in other countries, reflecting its ambitions for growth and innovation. This requires the preparation of specialized marketing strategies that suit each local market while maintaining the core aspects that differentiate the Solanda brand.
Market Challenges and Competition
Solanda faces many challenges in the market, especially with the increasing competition in the dietary supplements sector. Competitors are emerging from both the local market and abroad, making it more difficult to maintain its market share. One of the most prominent competitors is “iHerb,” which has extensive experience in this field and a large customer base. However, Solanda aims to distinguish itself by offering high-quality products at reasonable prices, in addition to providing unique shopping experiences.
In the face of these challenges, Solanda must continue to innovate and offer new and diverse products that meet consumer needs. For instance, the company seeks to create innovative pharmaceutical forms to attract more customers. It also focuses on improving service quality and customer experience, which enhances their loyalty to the brand.
Operational costs are among the most significant challenges facing Solanda, as the production and sales process requires substantial investments. Nevertheless, the company strives to achieve a balance between cost and quality by improving supply chain efficiency and expanding its customer base. Additionally, effective marketing management is one of the critical factors that need to be emphasized to address challenges and increase brand awareness.
Solanda’s Future and Vision for Sustainability
Solanda looks forward to achieving sustainable growth in the future through innovation and investment in research and development. The company aims to expand its product range to meet diverse consumer needs, including different age groups and various health issues. Through this, Solanda hopes to become the first choice for consumers in the field of dietary supplements in the region.
Solanda sees significant importance in promoting a culture of health and proper nutrition among consumers, which motivates it to provide ongoing educational services. The company plans to launch more educational campaigns focusing on the importance of healthy nutrition and the proper use of supplements.
Solanda also recognizes the importance of sustainability in the dietary supplement industry, which is why it seeks to adopt eco-friendly practices in its operations. The company is expected to focus on using sustainable packaging materials, as well as improving the supply chain to reduce environmental impact.
Additionally, Solanda aims to strengthen its partnerships with educational and research institutions to develop new products that meet market needs. Through these strategies, Solanda hopes to achieve long-term growth and enhance its position as a leading brand in health and nutrition.
The episode has been summarized using artificial intelligence ezycontent
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