Utilize your free Google Business Profile (formerly known as Google My Business) to gain more visibility, visitors, and customers.
What is a Google My Business Profile (now Google Business)?
The Google Business Profile is a free marketing tool provided by Google. It allows business owners to manage how they appear in online search tools like the Google search engine and Google Maps.
Top 3 Benefits of a Google Business Profile
1. Your discovery in Google search and map results.
2. Manage your business information online.
3. Build trust through Google reviews.
How to Set Up a Google My Business Listing
1. Sign in to your Google Business Profile.
2. Add your business information.
3. Specify your business type.
4. Enter your location and/or service area.
5. Add contact information.
6. Verify your business.
7. Optimize your profile.
How to Optimize Your Google My Business Profile
1. Fill out your profile information.
2. Use relevant special attributes if applicable.
3. Add real photos of your business.
4. Include a custom description.
5. Include keywords in your profile.
6. Encourage and respond to reviews.
7. Verify your street address.
8. Regularly update your information.
9. Import your products.
How to Manage Google My Business Using Hootsuite
You can update and manage your Google My Business Profile in the same place you manage all your social media accounts using Hootsuite.
To do this, you must first create and verify your Google Business Profile before you can manage it within Hootsuite.
Next, install the free Google My Business app from the Hootsuite app directory.
Then, set up your Google My Business stream in your Hootsuite dashboard.
After that, you can create new posts and publish them directly to your Google My Business account through Hootsuite Streams.
You can also respond to reviews and answer questions through Hootsuite, which will appear in Google search results and on your public profile.
Frequently Asked Questions About Google My Business
1. Is Google My Business completely free?
Yes, creating a Google Business Profile is free. You can create a free Google My Business account as long as you have a physical location or sell goods online or meet customers in person.
2. How can I access my Google My Business page?
You can access your Google Business Profile dashboard by signing in to https://business.google.com with the Google account you used to create your Google My Business account.
3. Is Google My Business still active?
Yes, Google My Business is now known as Google Business Profile. It is the same free service, but it includes additional features for restaurants, hotels, healthcare providers, and service businesses, as well as new ways to appear in Google search results and Google Maps.
Use Hootsuite to connect with your customers through your Google Business Profile and all your other social media channels. Create, schedule, and publish posts across each platform, along with receiving valuable analytics, performance reports, and more. Try it for free today.
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