Summary of the episode: Why are Saudi Airlines prices expensive | Socrates Podcast

This episode of the program discusses a range of topics related to the aviation sector in the Kingdom of Saudi Arabia, with a focus on Saudi Airlines. Omar Jreisi hosts Engineer Ibrahim Al-Omar, the Group’s Director General, in an open and comprehensive dialogue about the challenges and opportunities facing the airline, and the reasons behind some negative experiences encountered by customers. The discussion includes important issues such as airplane seats, ticket prices, and policies related to air transport.

During the dialogue, the decline in airline sales in the first half of 2024 is addressed, revealing that more than 55% of tickets are sold for less than 300 Riyals. The guest also discusses challenges related to competition with other airlines and how transit may be cheaper compared to direct flights, raising questions about pricing and business trends.

Regarding fleet updates, Al-Omar expects the number of aircraft to reach around 300, reflecting Saudi Airlines’ ambitions to enhance its competitive capacity. At the end of the episode, the future of the company and its development plans are highlighted, emphasizing the importance of media in presenting a clear image to the traveling public.

This episode summarizes the challenges facing the aviation sector and presents future solutions and strategies, making it essential for anyone interested in air transport in the Kingdom.

Seat Sales and Prices in Saudi Arabia

Seat prices are one of the sensitive topics in the airline industry, as pricing reflects marketing and competitive strategies among companies. According to statistics, 55% of seat sales in Saudi Arabia during the first half of 2024 were less than 300 Riyals, indicating that a large portion of customers is looking for economical options. Conversely, companies have faced challenges in selling seats that exceed this price, reflecting a decline in demand for costlier options. These figures reflect shifts in consumer behavior and the increasing interest in low-cost travel, which particularly meets the middle and lower segments of customers.

Airlines face challenges due to rising operating costs and increased prices, forcing them to seek innovative ways to provide services at competitive prices. For example, the use of modern technology could lead to reduced costs and improved efficiency, which may reflect on seat prices. Additionally, other airlines focusing on providing economical services may attract customers looking for lower-cost options, potentially affecting the market share of traditional companies.

Seat Challenges in Saudi Aviation

Airlines in Saudi Arabia are facing significant challenges regarding seat quality and services provided, as many travelers express dissatisfaction with the overall travel experience. “Unacceptable” seats are among the most common complaints, relating to their design and comfort. The process of developing new seats requires complex approvals from aviation authorities, making it difficult to quickly improve the travel experience. The challenges associated with aviation safety require thorough checks of every detail of design and materials used, leading to delays in introducing new improvements.

On the other hand, there is increasing pressure on airlines to enhance passenger experiences, especially with growing competition from low-cost carriers. The sector needs effective strategies not only to improve seat quality but also to offer added services such as free internet, food provision, and entertainment services, which have become basic expectations of travelers today. Enhancing the traveler experience is a crucial part of the sustainable growth strategy that many airlines in the Kingdom are striving for.

Trends

In the Saudi Aviation Industry

The Saudi aviation industry is undergoing a significant transformation, focusing on enhancing investment in infrastructure and improving services. The Saudi government began implementing Vision 2030, which aims to make the Kingdom an important hub for aviation and tourism. One of the main objectives is to increase the number of flights and expand the destination network, thereby enhancing the companies’ ability to offer a variety of services that meet travelers’ needs. This includes developing new airports and upgrading existing ones to be more traveler-friendly.

One of the important initiatives in this transformation is to strengthen partnerships with international companies, allowing for the exchange of knowledge and modern technologies. There is also a significant interest in increasing the capacity of the air fleet, which contributes to meeting the growing demand. The new fleet is expected to include 300 aircraft by 2032, representing a massive investment in the future. Such investments ensure an improved travel experience and provide diverse options for travelers, contributing to raising the level of services offered in Saudi aviation overall.

Future Challenges in Aviation

With the continuous progress in the aviation industry, companies face new challenges that require innovative strategies to overcome. Among the pressing challenges are changes in local and international laws and policies that affect aviation operations. Companies need to continuously adapt to these changes, which requires a substantial investment in training and developing human resources. Additionally, modern technology requires significant investments in equipment and software to improve operational efficiency, which increases pressure on companies.

It is also important to monitor global trends in the aviation industry, such as increased environmental awareness and the need to reduce emissions. Companies are shifting towards using more fuel-efficient aircraft, in addition to seeking alternative energy sources. Technological innovations like electric or hybrid aircraft are future trends that could significantly impact the aviation industry. Therefore, companies must be prepared to adapt to these changes and adopt sustainable strategies that ensure their success in the future.

Economic Aviation Analysis

Economic aviation is considered one of the modern systems aimed at providing air services at lower prices. The focus is on reducing costs and increasing efficiency, making air travel more accessible to larger segments of society. There are numerous benefits associated with low-cost airlines, such as providing direct flights from domestic destinations to international ones, without the need to pass through major hubs like Jeddah. This system enhances domestic flights and contributes to increasing competitiveness among companies, leading to lower prices and increased options available to travelers. For example, someone can travel directly from Hail to Tabuk, which was previously unavailable. This kind of geographical expansion is considered an important step towards improving the local travel experience.

The Saudi plans aim to promote economic aviation by introducing new destinations, which will contribute to increasing the number of flights and reducing prices. Thus, economic aviation is seen as an effective tool for developing domestic tourism, enabling people to visit new places easily and at a lower cost. Through this system, travelers can access a variety of destinations that were not previously available to them, thereby boosting domestic tourism and contributing to elevating the national economy.

Plans to Expand the Air Network

Future plans include increasing the number of air destinations that will be covered both domestically and internationally. The focus is on opening new routes to neighboring countries and other Asian countries, reflecting the Kingdom’s desire to enhance its position as a regional aviation hub. Through this strategy, travelers can obtain more options, which will contribute to improving service levels and reducing prices. This trend is considered part of Saudi Vision 2030, which aims to turn the Kingdom into a global destination for tourism and aviation.

It will lead to

This expanded network aims to enhance the travel experience for citizens and facilitate access to various destinations, opening the door to numerous investment opportunities. Additionally, low-cost aviation is considered a key pillar in this process, as it facilitates access to new markets and boosts travel activity. It is worth mentioning that the idea of direct flights from different areas in the Kingdom contributes to achieving this goal, meaning that citizens will have greater possibilities to travel at lower costs.

Towards a Regional Maintenance Center

The Kingdom has recently witnessed significant steps towards establishing a regional aircraft maintenance center, which will enhance aviation services and provide many job opportunities. By building comprehensive maintenance villages, a large number of aircraft can be accommodated and properly maintained. This approach aims not only to improve service levels but also to make the Kingdom a key center for aircraft maintenance in the region, attracting global airlines to benefit from these specialized services.

The proposed center is expected to have a major impact on the local industry, as it is anticipated to generate many new jobs in maintenance and engineering. Qualified technicians will also be trained to meet market needs, enhancing national competencies and contributing to achieving self-sufficiency. This type of investment in infrastructure is considered a strategic step towards strengthening the aviation sector and improving the quality of services provided to travelers.

Enhancing the Experience of Target Segments

Low-cost aviation aims to provide a distinctive travel experience for all segments, including families, business people, and students. By offering flexible options and prices that suit various budgets, travelers can take advantage of comprehensive travel plans that include services such as hotel bookings and transportation. This approach shows the extent of companies’ interest in meeting travelers’ needs and enhances the overall travel experience.

Moreover, collaborating with government entities such as the Ministry of Tourism and the Ministry of Hajj and Umrah is a significant step toward improving the services provided. By offering comprehensive tourism packages that include flights, accommodation, and transportation, the experience of visitors can be greatly improved, contributing to attracting more tourists to the Kingdom. These plans also help facilitate the Hajj and Umrah process, as pilgrims can benefit from inclusive packages that cover all their needs, making it easier for them to organize their trip and making it more comfortable.

Developments in the Saudi Aviation Sector

Recently, Saudi Arabia has experienced significant shifts in the aviation sector, as efforts are underway to modernize and expand fleets, aligning with the Kingdom’s Vision 2030. Discussions indicate a focus on developing airline routes and increasing their competitiveness. New projects have been announced, such as the Runway Boulevard, which will enhance the travel experience in the Kingdom, in addition to improving services provided to travelers. There is a rapid movement towards delivering these projects, reflecting the government’s desire to achieve set goals and effectively meet travelers’ needs.

These initiatives include improving communication between various tourist locations in the Kingdom, such as the Red Sea, AlUla, and NEOM, where these projects are expected to enhance tourism and attract more visitors. We can see in these plans how technology and innovation are being utilized to make the travel experience smoother and more efficient, making Saudi Arabia a key destination for both tourists and investors alike.

Numbers and Statistics in the Field of Umrah and Hajj

The increase in the number of Umrah performers and pilgrims is one of the prominent aspects addressed. The dialogue indicated that the numbers show a remarkable growth in the number of Umrah performers; where the figures were around 8 million before the COVID-19 pandemic, but today they have exceeded 14 million. This change reflects the significant efforts made by the Ministry of Hajj and Umrah to improve services and simplify procedures, encouraging more people to visit the holy places.

Efforts are being made to continue to enhance these services…

The Kingdom aims to achieve a target of 30 million pilgrims by 2030, which requires the development of infrastructure and enhancement of transportation and accommodation services. This includes improving the visitors’ experience by introducing new systems to expedite the check-in and check-out process, providing integrated services related to accommodation and dining, in addition to facilitating transfers between holy cities. These figures also reflect the Kingdom’s commitment to improving the visitor experience and promoting religious tourism.

Upgrading the Air Fleet and New Technologies

The air fleet modernization plan reflects the Kingdom’s vision to enhance the level of services provided. There are discussions about receiving new aircraft, including 191 units of the 321 XLR type, which are considered the best in network design, thereby increasing the ability to open new destinations. The new versions of the aircraft reflect the focus on innovative technology and provision of exceptional services, such as high-speed internet, which is considered an important step towards improving the travel experience.

The Kingdom also targets the use of electric aircraft to enhance the sustainability of air transport. These aircraft are expected to play a significant role in reducing carbon emissions and making flying more environmentally friendly. This approach reflects the Kingdom’s commitment to achieving global environmental goals and enhances its position as a major supporter of clean technologies in the aviation industry.

Enhancing Passenger Experience Through Digital Services

Improving passenger experience is a priority for airlines, which are working to provide advanced digital services. The topic of internet connectivity on planes has been discussed, with expectations to provide high-speed internet reaching 300 megabytes, allowing travelers to stay connected during the flight. These services will be available for free to certain categories, enhancing the travel experience and attracting more travelers.

Companies are striving to offer various services such as online entertainment options, allowing passengers to watch movies, sports matches, and interact with digital content. The ability to provide these services reflects the level of development that the aviation sector in the Kingdom has reached and contributes to enhancing passenger comfort. These improvements also aid in bolstering the image of the Kingdom as a distinguished tourist destination.

Future Challenges and Growth Prospects

Despite the achievements made, the Kingdom faces significant challenges in the aviation sector that need to be overcome to ensure the realization of ambitious goals. Among these challenges are the need to improve airport infrastructure, expand the range of services provided to address congestion issues, and ensure the readiness of transport systems to meet future growth needs.

Additionally, the expected growth in the number of passengers requires improving maintenance services and training staff to ensure a distinctive travel experience. Relevant sectors must work on developing flexible strategies to adapt to market changes and global competition, contributing to the effective achievement of stated objectives.

In the end, it seems that the aviation sector in Saudi Arabia is moving towards new horizons of growth and development, supported by a clear vision and strong will to achieve progress. The anticipated challenges require integrated efforts from all stakeholders to improve the facilities and services provided, making the Kingdom a unique destination for travelers from around the world.

Air Network Design

The process of creating an air network begins with a comprehensive design that takes into account the different requirements of each airline. This design includes careful study of the appropriate types of aircraft that can be used in this network. For example, the aircraft must align with the specific needs of the air routes and targeted airports. It is important to understand that each airline may have different needs, and thus the design must reflect these differences. Environmental and technical factors that may influence the efficiency of the network must also be considered.

The design process requires a long-term strategy. This involves thinking about how to connect different stations and geographical areas in a way that facilitates air operations. There must be a balance between efficiency and costs, as a well-designed network can lead to improved operational effectiveness and reduced operational costs. In this context, the use of modern electric aircraft is an example of how to integrate technological innovation into the design.

Aircraft

Electric and Traditional

The transition to electric aircraft is considered one of the most significant trends in modern aviation. These aircraft contribute to reducing harmful emissions and minimizing noise, making them an ideal option for urban areas. Compared to traditional aircraft, electric planes have the capability for vertical takeoff and landing, which enhances their flexibility of use in limited spaces such as major cities.

Studies indicate that electric aircraft can cover distances of up to 175 kilometers at speeds of up to 250 kilometers per hour, making them suitable for transporting passengers over short distances. An example of this is the use of these planes to connect local airports with tourist areas, facilitating the movement of tourists and providing more sustainable transport options.

However, challenges still exist regarding the use of electric aircraft, such as high costs and the infrastructure needed for charging. Nonetheless, technology is expected to evolve further, making it more common in the future.

Sustainability of the Air Network

Environmental sustainability is a central issue in the design of modern air networks. By utilizing electric aircraft and green aviation technologies, the environmental impact of flight operations can be reduced. Companies are working on developing strategies aimed at improving fuel efficiency and reducing emissions.

Environmental sustainability should be considered an integral part of network design, as sustainable decisions can enhance the company’s reputation and gain consumer trust. For example, sustainability might include improving maintenance processes, using eco-friendly materials, and adopting more efficient operational practices.

Moreover, achieving sustainability goals requires collaboration between governments and companies. These efforts may include investments in electric aircraft infrastructure and the development of laws and regulations that support the transition to more sustainable modes of transportation.

Prices and Pricing Challenges

Ticket prices are one of the most significant issues that concern travelers and influence their choice of an airline. Ticket prices are determined by several factors, including operating costs, demand for flights, and aircraft occupancy levels. Prices fluctuate based on the time remaining before the flight, with prices tending to rise as the departure time approaches.

It is important for airlines to have effective pricing strategies based on data analysis and an understanding of market behavior. For instance, some companies may offer discounts during low demand periods or promotional offers to attract passengers. This helps ensure that there are no vacant seats on the aircraft, which could hinder profitability.

Airlines also face additional challenges, such as increasing competition from low-cost airlines. This requires them to re-evaluate their marketing and pricing strategies to ensure they attract customers. Looking to the future, it is essential for airlines to adopt flexible pricing models that account for market changes and demand forecasts.

Future Trends in Aviation

Technological innovations are one of the main drivers of the development of the aviation industry. These innovations include the use of artificial intelligence to improve flight schedules and provide personalized services for travelers. Big data also contributes to understanding passenger behavior and anticipating their needs, thereby enhancing the overall travel experience.

Airlines are also moving towards adopting smart operating systems that help improve fuel efficiency and reduce operational costs. Electric aircraft are expected to play an increasingly important role in the near future, contributing to sustainability goals and reducing environmental impact.

In conclusion, the success of any airline network requires a combination of innovation and modern technologies, with a focus on achieving sustainability and meeting market needs. Collaboration between different companies and governments will also be essential to achieve the ambitious goals of the aviation industry in the future.

Philosophy

Low-Cost Airlines

The philosophy of low-cost carriers (Low-Cost Carriers) is one of the concepts that has significantly impacted the aviation industry worldwide. These companies work to achieve operational efficiency by reducing costs, allowing them to offer highly competitive prices. However, results vary among the companies, with some achieving remarkable success and others facing difficulties in sustainability. For example, we find that companies like “Ryanair” and “easyJet” have succeeded in utilizing this philosophy to make profits, while others have gone bankrupt due to their business model.

The secret to the success of low-cost airlines lies in offering basic services at low prices, while imposing additional fees for extra services. For instance, travelers can purchase tickets at a very low price, but they pay multiples of that price if they want to add services like seat selection or baggage allowance. This model may seem unappealing to some, but many travelers prefer this approach to reduce costs.

It is important to understand that some companies that do not make profits may continue to operate for one reason or another, such as gaining market share or providing unique services. Thus, the question arises: why do these companies continue to operate despite losses? The answer may lie in marketing strategies and market expansion, as these companies seek to build a large customer base before considering profitability.

Challenges Facing Airlines

Airlines face numerous challenges that may affect their performance and success. Among these challenges, one can point to rising fuel prices, changes in aviation laws, and intense competition among companies. For example, sometimes, an increase in fuel prices leads to higher operational costs, negatively impacting profit margins. We have seen in recent years some companies forced to change their strategies or even reduce their fleet as a result of these pressures.

Additionally, the increasing safety and security requirements in the aviation industry demand significant investments. Companies need to update their fleets and invest more in crew training, adding additional financial burdens. Furthermore, new laws related to consumer protection may increase operational costs, which will reflect in ticket prices.

Moreover, changes in consumer preferences are a significant factor. With the growing reliance on technology, travelers expect better digital services and enhanced personalized experiences. Companies that cannot keep pace with these changes may find themselves in a weak position against competition, potentially leading to market losses.

Customer Experience in Airlines

Customer experience is a key element in the success of airlines. With the constant changes in customer expectations, it has become essential for companies to provide comfortable and seamless travel experiences. Many customers face issues with booking, flight delays, and lost luggage, which negatively affect their satisfaction. For example, a traveler may feel frustrated when encountering difficulties in contacting customer service or when not receiving quick responses to their inquiries.

To improve their experience, airlines must invest in booking management systems and customer service. Digital transformation is one of the solutions that can help enhance customer experience by providing applications that facilitate booking and communication. Additionally, artificial intelligence technology can contribute to personalizing travel experiences and offering tailored recommendations to travelers.

Negative feedback from customers is an opportunity to improve services. Companies should analyze this feedback and understand the root causes of service problems, then work on developing appropriate solutions to those issues. Ultimately, companies that can improve customer experience will succeed in building long-term relationships with their customers and will be able to compete better in the market.

Strategies

Marketing for Airlines

Marketing strategies are an essential part of airlines’ success in attracting customers. Companies need to develop effective marketing strategies that meet market needs and align with customer trends. One of the most important strategies is to offer special promotions and discounts, especially during holidays and vacation periods, to attract more travelers.

Additionally, marketing strategies should include utilizing social media to interact with customers and provide inspiring content featuring real travel experiences. These platforms allow companies to build a community of travelers who can share their experiences and opinions about the company’s services.

Paid advertising campaigns online are an effective way to reach a wider audience. By using data analytics, companies can target ads more precisely, ensuring they reach the most interested demographics. This type of digital marketing allows for greater effectiveness than traditional campaigns.

Digital Transformation in the Aviation Industry

The aviation sector is witnessing significant digital transformations that affect how companies operate and interact with customers. Digital transformation requires companies to leverage information and communication technology to improve efficiency and increase productivity. For example, the use of digital booking systems and smartphone applications makes it easier for customers to book their tickets and manage their journeys effortlessly.

Moreover, big data can contribute to improving process management within companies. By analyzing data related to customer behavior and trends, companies can anticipate future trends and offer tailored promotions that better meet customer needs. These strategies help companies strengthen their market position and identify new growth opportunities.

However, digital transformation requires significant investments in technology and employee training. Companies must be prepared to invest in these areas to ensure their competitiveness in the global market. Ultimately, companies that can integrate technology into their operations will be able to achieve profitability and sustainability in the long term.

Opening Up Opportunities for Partnerships with Third Parties

Partnerships with external entities are a strategic step to increase efficiency and expand options available to customers. In the coming period, there will be opportunities for partnerships with third parties, meaning it is no longer necessary to rely solely on traditional tickets. Instead, companies can work with various partners to provide more flexible options for customers. For example, customers can purchase tickets through different platforms or exchange them more easily, enhancing the travel experience. This shift could open new avenues for growth and increase competitiveness in the market. Partnerships with local and international companies provide opportunities to expand service offerings and strengthen customer relationships.

Challenges Related to Lost Luggage and Flight Delays

Lost luggage and flight delays present a significant challenge for many airlines, negatively impacting customer satisfaction. These issues are seen as part of ground services, which require effective handling by the institutions. Proper application of procedures and quality of ground services showcases the vital role they play in enhancing customer experience. One solution is to improve luggage tracking systems to ensure safe and timely delivery. It is essential for all stakeholders, such as airport services and airlines, to cooperate to improve the quality of service provided. Investing in modern technology can be an effective way to address these challenges, such as using mobile applications for luggage tracking and facilitating communication between customers and the company.

Achieving Discipline in Flight Schedules

Achieving discipline in flight schedules is a fundamental factor for the success of any airline. Saudi airlines are among the leaders in achieving this goal, having maintained high on-time performance levels. Success in this area relies on improving internal operations and close collaboration among all departments. There should be an effective system for monitoring performance and identifying key indicators that signify success. It is also important to motivate employees to adhere to flight schedules through reward programs based on discipline. Success in this area is not only about operational strategies but requires collective commitment from all employees to achieve positive outcomes.

Strategy

Growth of Saudi Airlines

Saudi Airlines enjoys a strong position in the market and is now embarking on implementing new growth strategies. By expanding its network of destinations, the company aims to increase the number of travelers and achieve a higher level of satisfaction. The strategy includes adding new destinations and increasing the number of flights from major airports like Riyadh and Jeddah. It is also important for the company to focus on enhancing customer experience through innovative services such as easy booking and boosting its digital presence. These strategies contribute to strengthening brand identity and increasing customer loyalty. Sustainable growth requires the company to adapt to market changes and respond to customer needs quickly and effectively.

Coordination with Riyadh Airlines and Market Competition

With the entry of Riyadh Airlines into the market, competition in the aviation sector intensifies. It is essential for Saudi Airlines to adopt effective strategies to coordinate with this new competitor, as these strategies can help improve the services provided to customers. Both parties should collaborate in areas such as optimizing operational processes and exchanging information about demand. Healthy competition leads to improved services and better options for customers. The airlines should focus on service integration to meet travelers’ needs. Accurately understanding the market and appropriate marketing strategies will help companies face new challenges and maintain their market share.

Challenges of Opening New Destinations

Opening new destinations is among the significant challenges faced by airlines. This requires careful market study to determine the demand for desired destinations. Economic, geographical, and tourism factors must be considered before making a decision. Sometimes, it may be necessary to test destinations seasonally before making the final decision. Accurate data analysis is one of the essential tools in making these decisions. Understanding customer behavior and their needs can enhance the effectiveness of new strategies. Airlines should also collaborate with travel agencies to effectively market the destinations and raise awareness about them.

Strategies for Promotions and Human Resources

Promotion strategies in modern institutions are fundamental elements that contribute to improving employee performance and raising motivation levels among them. Having a performance-based promotion system can enhance competitiveness among employees and encourage them to develop their skills. In the current context, comprehensive training programs are relied upon to prepare employees for future leadership positions. Through these programs, employees have the opportunity to learn and grow in a motivating work environment. Management can consider multiple factors such as individual performance, teamwork collaboration, and innovation when making promotion decisions. For example, companies with a transparent performance evaluation system are capable of identifying true employee competencies, helping to place the right person in the right position. These strategies also include integrating modern technologies such as digital transformation to increase the efficiency of human resources operations.

Impact of the Corona Pandemic on the Labor Market and Promotions

The Corona pandemic came to change many concepts and systems in the labor market, as promotions were significantly affected due to the economic challenges faced by institutions. During periods of lockdown and restrictions, many organizations were forced to halt promotions or even postpone them, creating a state of tension and anxiety among employees. However, there were organizations that managed to adapt to the situation by maintaining employee salaries and not laying them off, which contributed to creating an environment of trust and loyalty between employees and management. After the pandemic subsided, some companies began to reopen promotions and prepare the market for rebuilding the workforce, with some institutions witnessing a significant increase in the number of promotions available. The process of redeploying experiences and individuals is one of the most important factors contributing to restoring momentum in the labor market.

Recruitment

Localization in the Aviation Sector

Localization is considered one of the essential strategies adopted by companies in the Gulf region, particularly in the aviation sector. These strategies aim to increase the proportion of national labor and enhance their skills in various fields of work. Statistics indicate significant progress in this area, with localization rates in some jobs reaching 85%. The use of new technologies to attract Saudi women to work in aviation contributes to improving the image of work in this sector. For example, empowering women to take on positions such as pilots and co-pilots reflects the progress the Kingdom is witnessing in women’s empowerment. These steps reflect the commitment of companies to provide an inclusive work environment that enhances the role of women in society.

The Importance of Alliances in the Aviation Industry

Alliances like SkyTeam are an important element in enhancing cooperation among different airlines. These alliances allow companies to exchange networks and resources, facilitating the movement of travelers and increasing travel options. For example, when a passenger travels from Riyadh to Paris, they can benefit from code-sharing agreements that enable them to take advantage of services from other airlines that are part of the same alliance. These strategies contribute to improving the traveler’s experience and facilitating access to multiple destinations. Alliances also enhance the competitiveness of companies, as they enable them to offer diverse services and a comfortable travel experience for customers. Additionally, these alliances help reduce costs and increase operational efficiency.

Improving the Overall Experience for Travelers

Improving the travel experience is one of the priorities that airlines strive to achieve. This includes working on developing airport facilities and services provided to passengers. For example, developing waiting lounges and enhancing the quality of services offered therein is a significant step in improving the travel experience. Additionally, providing extra services such as baby strollers and comprehensive flight information helps make the travel experience smoother and more comfortable. Continuous cooperation between airlines and airport management also contributes to achieving this goal, as efforts are made to develop new strategies aimed at enhancing the traveler’s experience. Focusing on small details can have a significant impact on passengers’ overall impression of the flight.

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