By Mod Lowenberger
Introduction
You will face many questions regarding order shipping, such as “How much will shipping cost?” and “When will my order arrive?”. A well-thought-out shipping policy will help set customer expectations regarding shipping duration and costs, and it will also become a powerful tool when customers reach out with questions about their orders.
Your shipping policy is essential to your business and should be updated as your business evolves and circumstances arise – especially when unexpected events force you to adapt.
Elements to Include in Your Shipping Policy
The content of your shipping policy and how to communicate it largely depends on your current business operations and supply chain. You should be transparent with your customers while also considering the following key points:
1. Basic shipping details should be easily accessible to your customers.
2. The presentation should be clear and concise.
3. The processing times for orders should be specified.
4. Options for local and international shipping should be clarified.
5. Shipping costs should be detailed.
6. Return and exchange policies, as well as handling of damaged or lost orders, should be explained.
7. Any potential service interruptions should be outlined.
Examples of Shipping Policies
The following examples of shipping policies can inspire you to create your own shipping policy:
1. A local shipping policy aimed at local customers.
2. A shipping policy focusing on clarifying options and expectations regarding shipping.
3. An innovative and engaging shipping policy.
4. A general shipping policy template.
Where to Communicate Your Shipping Policy with Customers
Your shipping policy should be available to customers in various places on your online store to facilitate their decision-making. Here are some ideas about where to communicate your shipping policy with customers:
1. In a banner on your site.
2. In the footer of your site pages.
3. On product pages.
4. In the FAQ section.
5. Next to shipping costs.
Remember that trust is the foundation of business success, and your shipping policy helps build that trust with your customers. Be transparent and honest with your customers and make sure your shipping policy reflects their expectations. And when surprises occur and your business changes, your shipping policy will help you maintain the trust you have worked hard to build.
Source: https://www.shopify.com/fr/blog/politique-expedition
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