Your customers discover your business in different ways – through word of mouth and increasing digital marketing efforts.
What are Marketing Funnels?
A marketing funnel is a conceptual model that represents the customer journey – from the moment a potential customer discovers your business, brand, product, or service, to the moment they take a specific action or make a purchase from you.
Benefits of Marketing Funnels
They encourage more meaningful growth.
They help you better understand your customers.
They enable you to master your buying cycle.
How to Develop a Marketing Funnel
Know your target audience.
Identify the average order value and schedule to consider it.
Stages of the Marketing Funnel
Top of the funnel stage: Awareness.
Middle of the funnel stage: Consideration.
Bottom of the funnel stage: Conversion.
The Inverted Funnel: Inspiring Loyalty and Making Customers Return
Encouraging customers to return is one of the most efficient ways to increase average order value.
Track Attribution Through Data and Surveys
Ensure you know the source of your traffic.
There are no frequently asked questions about marketing funnels.
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