In this article, we will talk about how to turn your television screen into a shopping platform with YouTube. We will also explore how advertisers can take advantage of this opportunity to reach new customers and increase online sales.
YouTube Experience on the Big Screen
More people are choosing to watch YouTube on the big screen, whether while watching movies or working out. They can consume more content and enjoy multiple shows in a row, all from the comfort of their couch with friends and family. In the United States, over 120 million people streamed YouTube or YouTube TV on their TVs in December 2020.
YouTube Ads on Connected TVs
To help consumers easily discover products and services they are interested in, we are making YouTube ads on connected TVs more shoppable. Today, we are expanding interactive video campaigns to include connected TVs to help advertisers drive online sales or generate new customers and grow their businesses.
Driving Sales and New Customers on Television
If your goal is to increase online sales or generate new customers, we recommend using interactive video campaigns. Interactive video campaigns make it easy to efficiently find new customers in one campaign by combining inventory from YouTube and Google’s video partners – and now YouTube on TV. For the first time, advertisers can leverage YouTube on TV to increase and measure conversions.
Online Shopping Through Television Screens
When viewers see an interactive video campaign on a television screen, they are prompted through a URL link at the bottom of the screen to continue shopping on the brand’s website from their desktop or mobile device – without interrupting their viewing session. Advertisers can also take advantage of the “Conversion Lift” experience on television screens to gain actionable real-time results. Conversion Lift measures the impact of YouTube ads in driving user actions, such as website visits, sign-ups, purchases, and other types of conversions.
Interactive video campaigns on television screens are now available globally through Google Ads. Connect with your Google team or visit the Help Center to learn more.
Sources:
- Internal YouTube data, U.S., December 2020.
- Internal YouTube data, U.S., December 2020. (In December 2020, over 25% of YouTube viewers on connected TVs in the U.S. exclusively watched content (90% or more) on their television screens).
- Google data, globally, June 2020.
Source: https://blog.google/products/ads-commerce/expanding-video-action-campaigns-to-ctv/
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