By: Alexandra Sheehan
Introduction
Brand partnerships are a common occurrence in the business world. It’s not unusual to see two brands collaborating to create a joint product. These collaborations can occur in the fashion industry and other fields such as sports, beauty, and food. These partnerships help enhance your message, reach a new audience, enter a new market, and create a bigger impression than you could achieve alone.
Examples of Brand Collaborations
Check out these seven examples of brand collaborations and discover how these partnerships were formed and what you can learn from their experiences.
Shahla Karim and Kenneth Cole
The luxury jewelry brand Shahla Karim collaborated with the fashion label Kenneth Cole to create a joint collection of luxury jewelry inspired by one of Shahla Karim’s existing collections. The partnership between the two brands was successful thanks to a merchandise show in New York in 2016. Shahla Karim expressed her happiness with this collaboration and stated that it was a dream partnership.
What you can learn:
1. Pre-planning: Your public relations plan should align with the product launch in stores.
2. Going global: Partnerships with smaller global companies can help you reach a new audience.
3. Communication and collaboration: Communication should be open and effective to ensure the success of the partnership.
Privé Revaux and Various Celebrities
Privé Revaux partnered with several celebrities and fashion designers to design and promote various product lines. This collaboration has helped increase brand awareness and boost sales.
What you can learn:
1. Preparing for new challenges: Collaborating with new partners can bring new challenges, and you must be ready to adapt.
2. Choosing the right partner: You should choose a partner who shares your vision and passion for what you offer.
3. Building a team: You need to have a team that works hard to establish strong business relationships with partners.
Denisa Piatti Jewellery and Pico Vela
Pico Vela collaborated with Denisa Piatti Jewellery to shoot her collection for the Fall/Winter 2017 season. This collaboration has evolved into a long-term partnership that includes several joint initiatives.
What you can learn:
1. Transforming partnerships into long-term relationships: Treat a brand partnership as a long-term relationship rather than a temporary one.
2. Understanding similarities: You should choose a partner with different products but the same target audience.
3. Setting goals: You should set measurable goals to work with the partner and help you stay on the same page.
Club Tattoo and Multiple Partnerships
Club Tattoo has collaborated with multiple companies to create joint products such as shoes, playing cards, and backpacks. These partnerships have helped distinguish the brand and increase demand for its products.
What you can learn:
1. Differentiation: You should work on differentiating your brand in your target market.
2. Simplicity: Offer your partner a limited number of options to avoid confusion.
3. Thinking bigger and longer-term: Always strive for wider and longer collaborations.
jamstik, Woodchuck, and Identity Custom Imaging
jamstik collaborated with Identity Custom Imaging and Woodchuck USA to launch a special edition of the jamstik+ guitar. These partnerships have helped increase sales and enhance brand awareness.
What you can learn:
1. Giving back to the community: Participating in the local community or creating your own community can help enhance the effectiveness of partnerships.
2. Leveraging brand partners: You can benefit from brand partners who are highly attentive to corporate social responsibility.
3. Improving existing products: If you don’t have the time or the right idea to launch a new product, you can improve existing products.
Walmart
Buzzfeed
Walmart partnered with Buzzfeed to make Tasty videos shoppable, allowing users to purchase products directly from Walmart through the video.
What you can learn:
1. Think outside the box: The partnership between Walmart and Buzzfeed may seem unexpected, but it makes a lot of sense.
2. Leverage opportunities provided by other brands: You can benefit from popular and widely shared videos on social media.
United By Blue and Many Partnerships
United By Blue partnered with several companies to increase brand awareness and support its mission to protect oceans. These partnerships helped expand their customer base and strengthen relationships with local communities.
What you can learn:
1. Make it meaningful: Choose partners who share your vision and values and offer high-quality products.
2. Remember the community: Partnerships with the local community can enhance the effectiveness of collaborations.
3. Use partnerships as a testing ground: Design teams can leverage partnerships to test new ideas and improve products.
Conclusion
Brand partnerships are an opportunity to increase brand awareness and drive sales. You should think big, choose your partner wisely, set measurable goals, analyze the campaign, and capitalize on the opportunities presented to you. What has been your experience in collaborating with brands? What other successful partnerships have you seen?
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