Imagine if you could focus your efforts more on product design, innovation, and beautifying your brand, instead of searching for customers and worrying about sales.
What is wholesale in business?
Wholesale is the process of selling your products in bulk to other retailers, typically at a discount, who sell the product to their customers at a higher price. It is important to note that establishing a B2B sector for your business online still allows you to sell your product to the end consumer.
What are wholesale items for sale?
There are many wholesale items that can be sold as B2B online businesses. Whether you are a professional or a beginner, you can expand your product range with the following ideas:
Educational materials
There is a large annual market for educational supplies. In the United States alone, there were over 56.5 million students from grades one to twelve and over four million employed teachers in 2022. Here are some educational products to consider selling wholesale:
Home decor
According to Statista, global home improvement sales reached approximately $830 billion in 2022. By 2027, this amount is expected to exceed $1 trillion. Home decor is a strong market for wholesale businesses. Some of the following home decor products can be considered for wholesale sales:
Clothing and accessories
Whether it’s clothing for work, daily life, or special occasions, everyone needs something to wear. For this reason, the fashion industry is a large and continually growing market. In 2022, the revenue for this market was approximately $1.53 trillion. According to Consumer Market Outlook forecasts, this value is expected to rise to nearly $2 trillion by 2027. Some of the following popular product types can be considered:
Food
Every human on this planet needs food, and will continue to need food throughout their life. So this category is obvious for wholesale sales, as orders will always be in demand. Here are some wholesale food products to consider selling:
Wallets and handbags
The global bags market reached a value of $38.5 billion in 2022. Here are some types of wallets and handbags to consider selling wholesale:
Kitchenware
The kitchenware sector is expected to reach $17.3 billion globally by 2023. The market is expected to grow at a rate of 3.83% annually until 2027. Here are some kitchen products to start your wholesale business:
Health and wellness
The health and wellness industry is expected to achieve over $7 trillion in annual revenue by 2025. Research indicates that the pandemic has driven people to take better care of their health. Here are some successful health and wellness products in this category:
Pet supplies
Households in the United States spend an average of $703 per pet annually. Clearly, entering the wholesale pet supplies business is profitable. Here are some wholesale pet items for sale:
Party supplies
The party planning market was valued at $4 billion in 2022. Selling party supplies provides you with a variety of products for sale, in addition to volume as well. Additionally, it doesn’t seem like the market is going anywhere. Here are some products to consider in this category:
How to start a wholesale business online
1. Decide what wholesale items you want to sell
2. Develop a wholesale pricing strategy
3. Create a B2B e-commerce website
4. Accept payments for wholesale orders
5.
Sell your products wholesale
Is wholesale business profitable?
This latest version of wholesale selling, which often occurs in online marketplaces or through small stores, has advantages that also attract direct-to-consumer brands. Here are three reasons that opening a wholesale selling channel could benefit your business:
1. Increase sales without increasing marketing spend
2. Leverage other brands’ audiences to sell your product
3. Enter new markets with lower risks
Start selling B2B with Shopify today
With the rise of e-commerce, direct-to-consumer brands can quickly launch and grow digitally. As a result, many have overlooked selling wholesale items as a fading business trend. However, a new wave of wholesale startups is thriving in the e-commerce age by rethinking how wholesale selling works.
With the right pricing strategy and a little knowledge, you can start opening your business to partnerships that generate new revenue and see your product thrive among complementary brands.
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