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LinkedIn Analytics Strategy Guide: 2024 Guide for Marketers

Learn how to track, measure, and improve your LinkedIn data using LinkedIn Analytics. Additionally, we’ll show you some extra tools to enhance your performance.

What is LinkedIn Analytics?

LinkedIn Analytics is the data and statistics behind your activity on LinkedIn. It provides valuable insights into your audience, how they interact with your content, and the effectiveness of your social media strategy on the platform.

How to Use LinkedIn Analytics

There are two main ways to track metrics using LinkedIn Analytics: the built-in LinkedIn Analytics tools or third-party tools, such as the LinkedIn Analytics tool in Hootsuite.

The Best LinkedIn Metrics to Track

There are many LinkedIn metrics available for marketers. But does that mean you should track, monitor, and report on all of them? Of course not! That’s too much data.

How to Create a LinkedIn Analytics Report on LinkedIn

Now that you know which LinkedIn Analytics to use, it’s time to start creating reports.

How to Create a LinkedIn Analytics Report in Hootsuite

Hootsuite users can use Hootsuite Analytics to create more than seven different types of LinkedIn Analytics reports.

LinkedIn Analytics Tools to Learn More About Your Performance

Here are some of the best LinkedIn Analytics tools to help you track, measure, and improve your LinkedIn content.

Frequently Asked Questions About LinkedIn Analytics

How can I see analytics on LinkedIn? Can I see analytics for my personal profile on LinkedIn?

Source: https://blog.hootsuite.com/linkedin-analytics/


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