Key Facts
Taylor Swift has been present at Kansas City Chiefs games since announcing her romantic relationship with Travis Kelce and often wears jackets and other clothing representing the team and Kelce, who wears number 87.
Story Details
Westside Storey in Kansas City posted a TikTok video that went viral last week showing an order from Taylor Swift that was packed after she was spotted at a Kansas City Chiefs game wearing an old black and red jacket from the store.
Chris Harrington, the store owner, confirmed to Forbes that the store received an online order in mid-October for about $1,200 to purchase five old jackets, identifying them as connected to Taylor Swift (he stated to The Daily Beast in a story published earlier on Monday that he checked “the addresses and shipping location”).
Harrington told Forbes that his girlfriend, Katherine Casho, who manages the store’s social media and made a hat for Taylor Swift that she saw her wearing, posted the video on TikTok in case their suspicions were correct, which were later confirmed when Swift wore the $250 jacket – which eventually sold out – at a game on December 10.
After last week’s game, Harrington told Forbes there was a 12-hour period where there were between 400 to 500 people continuously browsing the store’s website, and that over 1,000 people were on the site during the vintage clothing release on Thursday.
Swift recently shared details about her relationship with Kelce in an interview with Time magazine, which named her Person of the Year, saying “We show up for each other, and there are other people there, and we don’t care.”
Notable Quote
Harrington told Forbes that Swift’s appearance in the jackets “changed our lives” and that the store had its “biggest week ever” in its history last week after Swift wore the old black and red jacket. Harrington told Forbes “It has been fun and exciting for us from a business standpoint, we tried to prepare ourselves and capitalize on this moment as much as possible.”
What to Watch For
Harrington said the store plans to reach out to Swift for a personal visit to the shop.
Main Background
Swift attended her first Kansas City Chiefs game on September 24 at the team’s Arrowhead Stadium, according to a report from People magazine. Fan speculation increased that Swift would be at the next Kansas City Chiefs game against the New York Jets on October 1 due to ticket sales, according to the ticket-selling company StubHub, which reported a 175% increase in ticket sales for the Kansas City Chiefs vs. New York Jets game after Swift appeared at Arrowhead, according to a report from CBS News. StubHub stated that nearly 20% of tickets for the Kansas City Chiefs vs. New York Jets game sold on the night Swift appeared at Arrowhead. The Kansas City Chiefs vs. New York Jets game, which Swift attended, was the most-watched show on Sunday since the Super Bowl, according to Time magazine. Swift discussed her relationship with Kelce in her interview as Person of the Year with Time magazine, telling the magazine that they had been dating before she attended her first game and that she was there to support Kelce, not realizing whether she “shows up a lot and annoys some parents and people with strange names”.
In-Depth Reading
Every time Taylor Swift attended a Kansas City Chiefs game – win or lose (People)
Follow me on Twitter or LinkedIn. Send me a secure tip. Britney Nguyeen
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