In this episode of the podcast, Ahmed Al-Ittar discusses with his guest, Engineer Mohammed Al-Wuhibi, topics related to his career path and the transformations that the media has witnessed in Saudi Arabia. The conversation begins with the current state of the Saudi official television, which has become, in the eyes of many, valueless compared to modern platforms. It touches on the challenges faced by media professionals amid this openness. Al-Wuhibi talks about his experiences in media work, emphasizing the importance of training and self-development, and how the media personality is akin to a football player who encounters injuries and successes in his career. Al-Wuhibi shares personal stories about his college life, the choice of a life partner, and how various life experiences, such as living with classmates, shaped part of his personality and professional inclinations. The discussion also addresses the importance of preparation and readiness for media work, and how media can have a significant impact on society. The conversation reviews the cultural and social changes that have occurred in the Kingdom and the media’s efforts to keep pace with them, opening the door to a deeper understanding of the media’s role in shaping public opinion.
Beyond Official Television and the Impact of the Digital Age
The media landscape has drastically changed with the influx of content online, making official television, including Saudi television, face significant challenges. Previously, official channels were the main source of news and information, but today, the audience has multiple options to access content that suits their interests. This shift has affected viewing rates, as the percentage of people watching traditional television has decreased, leading to a feeling that official channels are no longer valuable. Nevertheless, efforts are still being made to make television more appealing, but it seems that the race towards digital enhancement requires greater investments in content and competition with social media platforms.
Media as a Risky Profession
Working in the media field requires multiple skills, much like in sports. A media professional, like a football player, can achieve great successes, but their career can also suffer setbacks, whether due to professional mistakes or unexpected events. Individuals in this field must be aware that mistakes can significantly impact them, and recovering from these crises can take a long time. The profession requires continual learning and adaptation to changing circumstances to ensure success and continuity in work.
The College Experience and Identity Formation
The university years are a crucial period in shaping personal and professional identity. During this time, students learn how to interact with others and define their personalities. The experience of living with classmates provides them with the opportunity to explore and learn about different cultures and opinions. These relationships can be challenging at times, but they also grant students the chance to learn from each other. Individuals tend to gather a set of traits and qualities they are looking for in a life partner, highlighting the importance of these experiences in defining future values and interests.
The Transition from Education to Work
The transition from studying to entering the workforce requires deep thinking and readiness to face challenges. Preparing for the job market compels graduates to demonstrate flexibility and the ability to adapt to job requirements. Many face difficulties finding suitable job opportunities after graduation, which sometimes forces them to take on roles that don’t align with their educational background. However, these experiences can be beneficial in acquiring new skills and gaining a deeper understanding of the market, thus opening new doors in the future.
Media
The New Media and Its Impact on the Audience
The new media has changed the way audiences interact with information. Individuals today have the ability to access information quickly and easily, leading to a shift in how news and content are consumed. Spontaneity and transparency in new media enhance communication between individuals and public figures, while also providing a space for them to express their opinions and interests. However, this type of media requires a high level of responsibility from content providers to ensure the accuracy and reliability of information, as the spread of fake news can have significant negative consequences.
The Role of Training and Professional Development in Media
Training and professional development are considered fundamental factors for achieving success in the media field. Training courses help individuals refine their skills and benefit from the experiences of others. By learning from professionals in the field, trainees can gain valuable insights on how to handle various situations, as well as a deeper understanding of media and its impact. This knowledge enhances the ability to adapt to market demands, thus opening new opportunities for them to achieve success in their professional lives.
Challenges Facing Traditional Media Today
Traditional television channels, like Saudi TV, face significant challenges in retaining their audience. Despite efforts to improve content quality and expand program offerings, other channels relying on social media platforms are stealing the spotlight. It requires innovations and new strategies to attract viewers, such as relying on new technologies and providing diverse content that aligns with the varied interests of the audience. In this changing landscape, staying in the limelight is vital for ensuring continuity.
Women’s Media and Its Role in Society
The conversation addressed the absence of women in media and how this has significantly affected the media landscape. There was a spotlight on the fact that women’s media presence has not been notably significant, creating an urgent need for women to be present in this arena. This absence has led many men to seek opportunities to express themselves; however, it is essential to have a female voice that reflects the experiences and opinions of women in society. It can be noted that television channels and radio stations need to increase the presence of women in talk shows and news broadcasts, as communication with the audience requires a diversity of opinions and backgrounds.
The Journey of Mohammed Al-Wohaibi and His Experiences in Media
Also highlighted was the journey of Mohammed Al-Wohaibi, who started his career as an editor before becoming a broadcaster. Al-Wohaibi recounts how challenging the beginning was, as he had to learn the fundamentals of editing and news production before advancing to become a broadcaster. Such experiences reflect the challenges many face in the media field, where one needs to continually refine their skills. Al-Wohaibi emphasized the importance of practical experience in the field and how it can play a significant role in shaping a broadcaster’s persona. By presenting news broadcasts and talk shows, he was able to gain valuable experience that enables him to interact effectively with the audience.
Challenges in Training and Searching for Competence
The conversation also tackled the issue of the lack of training and development in the media field. With the media market in Saudi Arabia valued at an estimated 16 billion riyals, the need to provide effective training programs to qualify talent is evident. There is a scarcity of initiatives that contribute to teaching media skills, which reflects on the quality of the content presented. Al-Wohaibi mentioned that in recent years, some academies have begun to emerge to meet this need, such as the MBC Academy, but they are still insufficient. It is crucial to provide training programs aimed at young men and women, making it easier for them to enter this field and enhancing their skills.
Specifications
The Successful Broadcaster in New Media
The qualities that a successful broadcaster should possess were discussed, especially in light of the evolution of new media. This environment requires skills that are different from those needed in traditional media. Al-Wuhaibi pointed out that today’s broadcaster must be able to interact with the audience in new ways, such as through the use of social media. The ability to listen and respond instantly has become one of the essential skills. Moreover, the personal touch of the broadcaster, which can be less formal and more relatable to the audience, plays an important role in attracting viewers and listeners. These qualities make the broadcaster more accepted and interactive with their audience.
The Broadcaster’s Voice and Its Role in Influencing the Audience
One of the important points in the conversation was about the importance of voice in achieving success in media. The voice is considered one of the main tools that contribute to attracting the audience. Al-Wuhaibi emphasized that a good voice can have an immediate impact on how the content is received. Some people possess a distinctive voice that can capture attention, while others may find it difficult to communicate. The voice is a means of expressing emotions and attitudes, which reflects the personality of the broadcaster and influences how the audience interacts with the content. When the broadcaster speaks with passion and in a manner that suits the nature of the content, the audience tends to respond positively.
Transformations in Media and Their Impact on Social Values
The conversation also touched upon the transformations in media and how social values have been changing over time. In the past, media tended to focus on certain standards, such as appearance and looks, but over time, the audience has become more open to diversity. Al-Wuhaibi indicated that the new generation of media professionals needs to understand the changing social values and how to interact with them through the content they provide. Today’s media should include multiple voices that reflect various perspectives, thereby enhancing media’s role as a platform for expressing contemporary issues.
Influx of Communities to Saudi Arabia
In recent years, the Kingdom of Saudi Arabia has witnessed a significant influx of foreign communities, reflecting the economic and social changes the country is going through. The presence of a large number of foreigners in the Kingdom, which surpasses the number of Saudi citizens, is a significant factor in the composition of Saudi society. This influx was not coincidental, but rather the result of several factors, including the economic boom witnessed by the Kingdom, as well as the reforms undertaken by the government to attract foreign investments. For example, Saudi Vision 2030 aims to diversify the Saudi economy and reduce dependence on oil, leading to an increased demand for skilled labor from abroad.
The presence of multiple communities in the country also reflects a long history of cultural and commercial relations between Saudi Arabia and other countries, such as India and Sudan. India, for instance, is considered one of the largest communities in Saudi Arabia, with the relationship between the two countries dating back to ancient times when trade was conducted between Hijaz and India. Additionally, the Sudanese community plays a significant role in Saudi society, where many express their close ties to Saudi culture.
Cultural and Social Diversity in Saudi Society
The Kingdom of Saudi Arabia is a living example of cultural diversity, home to communities from various countries and cultures. This diversity presents an opportunity for interaction among different cultures and languages, contributing to enhanced mutual understanding between communities. For example, there are many cultural and artistic events that bring together Saudis and foreigners, fostering human and social relationships.
The experiences of individuals from these communities also reflect the challenges they face. For example, some express a feeling of not being fully recognized for their contributions to society, even though they have lived in Saudi Arabia for many years. One of the guests mentioned in the discussion was a Sudanese who lived and grew up in Saudi Arabia, expressing his deep connection to Saudi culture, yet still feels he is treated as inferior. These feelings reflect the challenges of identity and belonging faced by many communities.
Influences
The Political and Security Impact on Saudi Society
The Kingdom of Saudi Arabia has faced several political and security events over the years that have significantly affected the fabric and security of society. The discussion around conspiracies targeting the country reflects concerns over external threats. These fears are increasing due to regional and international events, requiring greater awareness from both citizens and residents alike. Dialogue on these issues is vital for understanding the challenges facing the Kingdom.
Security challenges are not limited to military aspects only but also include social and economic security. Therefore, it is important to involve all segments of society in discussions about security, contributing to the enhancement of stability and social cohesion. For example, strengthening relations between the Saudi community and expatriates can reduce tensions and enhance the feeling of belonging.
Media Transformations and the Shift towards Economic Media
The Kingdom is witnessing a significant shift in media, where there is an increasing focus on economic media. This transformation comes at a time when the Kingdom is striving to diversify its economy. Economic media is considered a key element in achieving the goals of Vision 2030, as it contributes to raising awareness about investment and business opportunities available in the country. This requires journalists to be knowledgeable about how to present economic content in an engaging and suitable manner for the audience.
There is an urgent need to enhance media skills in this area, especially in light of the challenges faced by traditional media. Many professionals in the media sector struggle to understand complex economic aspects, necessitating advanced training in this field. Additionally, new and specialized channels in economic media should be developed to meet the changing market needs.
Professionalism in News Writing and Reporting
Writing news and reports is a multidimensional process that requires accuracy and professionalism. The process begins with good preparation, where journalists must be fully aware of what is happening in the world around them to provide credible content. Preparation includes research, analysis, and presenting information in an organized and objective manner.
In many cases, journalists must prepare their reports from multiple sources, which requires strong skills in information verification. This verification contributes to enhancing credibility and ensuring that the news presented to the public accurately reflects the facts. For example, reports related to current events should cover all aspects of the story by including different opinions and a comprehensive analysis of the situation.
Technical Challenges in Live Media
Live broadcasting operations in media require the ability to manage a range of technical challenges that may occur unexpectedly. Among these challenges, issues such as broadcast interruptions, sound problems, or guests being unable to arrive on time can be discussed. Such situations require a presenter who possesses flexibility and the ability to handle unforeseen circumstances. Often, the presenter faces situations that require them to speak directly to the camera or manage the dialogue smoothly to maintain the audience’s attention. For example, a sudden sound interruption may happen while the presenter is speaking, forcing them to comment on the situation or clarify what is happening until the connection is restored. The presenter must be ready to adapt to such situations and have the ability to express ideas quickly and accurately.
Furthermore, the presenter may face challenges related to time management, especially when it comes to reading urgent news or special reports. This requires precision in coordinating between different contents, such as reporters’ reports and studio guests. In the case of reading urgent news, the presenter must be capable of handling long texts or complex information quickly, necessitating prior preparation and readiness. This requires advanced skills in analysis and managing dialogue with guests, as well as the ability to interact with the audience in real time.
It is considered
These challenges are an integral part of the broadcaster’s experience, requiring a balance between maintaining credibility and responding to emergencies. In addition, the broadcaster must possess effective communication skills with the technical team, as the director and cameramen collaborate to ensure that all elements are in the right place for a smooth and quality broadcast.
The Importance of Preparation and Research in Media
Good preparation is an essential part of any broadcaster’s success. When the broadcaster enters the studio, they should have conducted necessary research on the topics to be presented, including historical, political, and social aspects. For example, when presenting a report on a major political event, the broadcaster should have accurate knowledge of the related backgrounds and previous events. This type of preparation allows them to ask thoughtful questions and provide valuable information to the audience.
During preparation, the broadcaster should gather information from reliable sources and organize it in a way that helps them present it smoothly. Writing clear and concise scripts also helps improve on-air performance. Moreover, good preparation aids the broadcaster in building trust with the audience, as they appear informed about important events and issues.
Some situations require reading lengthy scripts, such as reading condolence lists in the event of public figures’ deaths. Here, the broadcaster must be precise in pronunciation and strive to avoid mistakes, as it may involve reading many names. Such situations emphasize the importance of preparation, as the broadcaster must be able to present information professionally while maintaining feelings of respect and appreciation.
Communicating with Guests and Managing Dialogue
Communicating with guests and managing dialogue are among the most important skills that a broadcaster must possess. This requires the ability to listen well, ask appropriate questions, and respond instantly to reactions. It is essential for the broadcaster to create an atmosphere of positive dialogue, making it easier for guests to express their opinions comfortably. For instance, when a guest discusses a sensitive topic, the broadcaster must be able to steer the dialogue intelligently to ensure that it does not deviate from the main subject.
When hosting different guests, it is important for the broadcaster to understand their backgrounds and ideas, which helps in asking thoughtful questions that enrich the dialogue. Good management of the conversation also means knowing when to intervene and when to listen, ensuring that the content provided to viewers is rich and useful.
The broadcaster may face situations that require quick decisions on how to manage the dialogue, especially if the guest strays from the topic or begins discussing unrelated matters. In these cases, the broadcaster must have the ability to gently and effectively refocus on the main issues while maintaining respect for the guest. Success in this regard requires experience and practice, along with a deep understanding of the nature of human communication.
Dealing with Stress and Facing Psychological Challenges
The media profession requires the ability to handle work pressure and face psychological challenges. The broadcaster is often under high pressure, especially when on live air. This pressure can affect performance, so it is crucial for the broadcaster to learn how to manage tension and fear of mistakes. The broadcaster may encounter unexpected situations, such as a broadcast interruption or an unprepared guest appearing, which escalates psychological stress.
Among the useful strategies for dealing with this pressure are focusing on deep breathing and other mental techniques that help calm nerves. Additionally, good preparation can contribute to lowering anxiety levels, as the broadcaster feels ready to face any challenge. Repeating situations during training can strengthen the broadcaster’s self-confidence and train them to act in emergency situations.
Furthermore,
psychological guidance can play an important role in improving the performance of the broadcaster. For example, communication with colleagues and sharing experiences can enhance morale and alleviate stress. The ability to share challenges with the team can provide psychological support that helps the broadcaster overcome difficulties. In the end, psychological skills play a key role in the media industry, as it requires the broadcaster to be strong and resilient in the face of all challenges.
The Importance of Building a Strong Source Network for Reporters
The network of relations and sources is one of the essential elements in the success of any journalist. The ability to manage relationships with sources significantly affects the quality of information the reporter receives. The closer and more trust-based the relationship, the more likely the reporter is to obtain exclusive and reliable information. In this context, the reporter must be cautious in how they use the information they receive. Inappropriate use of information can lead to a loss of trust from sources, which can negatively impact future opportunities for accessing new information. The reporter should also build long-term relationships with their sources, as this takes time and effort to develop, but the returns will be significant.
Developing a network of sources also requires effective communication skills. The reporter must be able to understand the needs and concerns of the sources and provide added value to them. For example, if the reporter is writing about a topic that may interest one of the sources, they can communicate with the source and let them know that they will be covering this topic, providing them with an opportunity to contribute valuable information. Building relationships with the audience is also important, as the audience can be a source of information as well. Through positive interaction with the audience, the reporter can gain insights and new ideas that may benefit their work.
Challenges Facing Traditional Media
Traditional media faces many challenges in the digital age, including a decline in viewership and distribution. With the rising popularity of new media, many viewers are turning to digital streaming platforms and podcasts, affecting traditional channels’ ability to attract audiences. As a result, many traditional media outlets are implementing new strategies to meet changing audience needs, such as combating fake news and promoting reliable content. These challenges push media institutions to innovate in the ways they present news and information, which can lead to improved content quality and increased audience engagement.
Traditional media should invest in developing digital platforms and attracting a new audience. For example, television channels can launch their own apps that provide exclusive content and live shows. Furthermore, it is essential for traditional media to have effective promotional strategies to attract viewers. These strategies may include collaborating with influencers on social media and developing innovative advertising campaigns. Additionally, addressing technology-related challenges requires new skills and training for employees to ensure they can keep up with rapid developments in this field.
Successful Presentation at Conferences and Events
Presenting at conferences and events is an important skill that presenters need to develop. It requires the ability to communicate effectively with the audience and present information clearly and engagingly. It is important for the presenter to be confident and to exhibit charisma while delivering the events. The ability to build a relationship with the audience greatly contributes to the success of the presentation, as it encourages the audience to participate and respond. This relationship may stem from direct interaction with the audience, allowing the presenter to adjust their style based on immediate feedback.
It requires
Success in delivering events also requires good preparation. The presenter must have a good understanding of the subject and plan to present it logically. Through practice and experiences, the presenter can build confidence and reduce the anxiety that may occur when appearing before an audience. The presenter must also be able to handle any unexpected situations that may arise during the presentation, such as tricky questions or technology failures. The ability to respond professionally and intelligently reflects the level of skill and professionalism of the presenter.
Differences Between New and Traditional Media
New media differs from traditional media in its way of presenting information, interacting with the audience, and the speed of news dissemination. While traditional media dominates printed news and television programs, new media relies more on online platforms such as blogs, podcasts, and social media. This shift allows people to access information more quickly and easily, changing the way content is consumed. However, at the same time, it creates challenges related to credibility and information accuracy.
One of the main differences is how the audience responds. In traditional media, the audience is usually a passive consumer of content, while new media enhances interaction. The audience can comment, share, and directly interact with the content, increasing engagement and giving a louder voice to the audience. This change requires reporters and journalists to be more sensitive to audience concerns and to seek to meet their needs.
Challenges of Navigating Multiple Career Paths
Switching between different jobs in the media field can be a significant challenge. While an individual seeks to expand their skills, they sometimes find it difficult to manage time and balance various tasks. Additionally, transitioning between career paths may require radical changes in thinking and behavior, which can be mentally exhausting. However, this experience allows individuals to acquire a diverse set of skills, making them more valuable in the job market and better prepared to face future challenges.
It is important to note the significance of adapting to rapid changes in each professional path. For example, a journalist’s role may require skills in research and analysis, while presenting at events requires communication and presentation skills. An individual must be flexible and able to quickly develop new skills according to the requirements of each role. By leveraging these experiences and applying the skills acquired from each path, an individual can build a successful and fulfilling career.
Student Project Experience in Saudi Universities
The student project experience in Saudi universities represents an inspiring model for innovation and collaboration among students from various disciplines. The discussed project was an ambitious one, where a group of students developed a solar-powered car. This project was not just a scientific experiment but an opportunity to learn teamwork and apply theoretical concepts in a practical environment. Over a period of a year and a half, the students made tremendous efforts to design and manufacture the car, with the goal of participating in an international race, reflecting their ambition and desire for excellence.
Despite the challenges faced by the team, including obtaining the necessary resources and technologies, the main motivation was the desire to leave a positive impact on society. This required students to be creative and perseverant, especially when they faced obstacles such as shipping delays and logistical challenges. There was a strong belief that teamwork and collaboration could overcome any difficulties. In the end, the experience was rich in knowledge and learning, as new skills were acquired in various fields such as engineering, media, and marketing.
The Impact
The Psychological and Moral Impact of Student Projects
Student projects are an important source for enhancing self-confidence and building personal identity. During the discussion, the significance of recording achievements in the academic record was emphasized, as these experiences contribute to shaping students’ professional paths. Although academic grades are important, the practical experiences gained through projects enhance resumes and open new horizons for future opportunities.
The completed project held great emotional value, representing students’ passion and desire for change. When their car was involved in an accident during shipping, it significantly impacted the team’s morale, but they did not give up. Instead, they used this experience as a lesson to learn from mistakes and how external circumstances can affect their plans. These experiences enhance students’ ability to deal with failure and learn how to rise after crises, helping to build a strong and persevering character.
Logistical Challenges and Their Impact on Projects
Logistical challenges are an integral part of any project, especially in the academic field. During the discussion, the experience of shipping the car and the problems faced by the team in this context were addressed. There was a need for good coordination with partners and suppliers to ensure the timely delivery of materials. However, there were many obstacles, including shipping delays and unexpected accidents, which affected the progress of the project.
These challenges represent an important lesson in the importance of prior planning and flexibility in dealing with changing circumstances. Detailing the shipping phases and collaborating with multiple parties helped the team improve their future strategies. Instead of giving up, they learned how to work under pressure and find alternative solutions. These experiences provide a good model of how to handle crises in practical life, as the ability to adapt and think critically enhances the success of projects.
Media Communication and Its Role in Enhancing Student Projects
Media and communication are essential components of any project’s success, as media was used in the car project to raise awareness and enhance support. There was an emphasis on documenting every stage of the project through a documentary film, which helped to spread the story behind the project and inspire others. Other instructions addressed the importance of choosing the right messages and how to communicate them effectively to a wide audience.
Media can have a significant impact on the success of the project, as it helps attract the attention of media outlets and investors. The idea of making a documentary film was not just a means of documentation, but also a marketing tool. By sharing the project’s progress and the challenges faced by the team, students were able to build a fanbase of supporters. Additionally, this experience contributed to enhancing their communication and media skills, which are crucial in any professional field.
Learning Lessons from Failure and Adapting to Circumstances
Facing failure is part of any educational experience, especially when it comes to ambitious projects. The team experienced an unfortunate accident that destroyed their car, which was a heavy blow to morale. But instead of giving up, they used this experience as an opportunity for learning and growth. The ability to learn from failure reflects character strength and determination for success.
The importance placed on learning lessons from failure shows how crises can lead to positive transformations. Students learned how failure can be a part of the journey, as failure can sometimes be a better teacher than success. This lesson is difficult to learn in the classroom, but it is acquired through real-life experiences. In the end, this contributed to character building and increased capacity to handle future challenges.
The episode was summarized using artificial intelligence ezycontent
Leave a Reply